Buscador de Tesis y publicaciones académicas

Digital Marketing Strategy on Agricultural Product (Case Study : UD Amalia Demak)

Farah Amalia · Ady Widyakto · Lulus Parpti NSS

<p><em>Offline marketing in agricultural products </em><em>needs high</em><em> cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method use...

Desarrollo de una estrategia de marketing digital para la divulgación de elementos de la estrategia nacional de educación económica y financiera del Ministerio de Hacienda y Crédito Público

Coutin Lenis, Carlos Eduardo

En Colombia existe un desconocimiento sobre temas financieros y económicos, entre ellos el uso de instrumentos de crédito, el ahorro, los servicios de deuda, inversiones, hipotecas, la compra de seguros, entre otros. Lo anterior, ha limitado la toma de decisiones informadas y fundamentadas de los colombianos en asuntos...

Privacy, Promotion, and Platform Pitfalls: The Case of How Telegram’s Marketing Approach Inadvertently Attracted Illicit Actors

Rabel B Catayoc

ABSTRACT This paper examines how Telegram's market positioning, digital marketing strategies, and privacy-oriented business model have unintentionally created an attractive environment for criminal activities. Applying established marketing frameworks—including the Segmentation, Targeting, Positioning (STP) model and t...

The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions

Marina Proença · Tomas Sparano Martins

According to the literature, companies that use consumer data from digital marketing can have better results than those that do not. However, investments in analytics have gradually declined and most research does not place the use of data in strategic processes. Thus, this paper proposes a model to evaluate the incorp...

Digital Marketing Socialization on the Development of Batik Nagari Tanjung Bonai Aur in Improving Marketing

Dedi Mardiansyah · Khairul Annisa Fitri · Muhammad Farid Islami · Muhammad Irfan Ghivari · y 7 más

Tanjung Bonai Aur Batik, a mainstay product from Nagari Tanjung Bonai Aur in Sijunjung district, is a type of written batik that carries typical motifs from local culture. The rich culture of Minang inspires this batik motif. Even though we already have meetings at batik houses, further efforts are needed to increase T...

Analisis Digital Marketing Tiktok Live sebagai Strategi Memasarkan produk UMKM Anjab Store

null Gunawan Aji · Siti Fatimah · null Fatkhul Minan · null Muhammad Aufal Azmi

Purpose: This study aims to analyze digital marketing strategies through the TikTok Live platform and its contribution to increasing sales of UMKM Anjab Store products. Method: The research method used is descriptive qualitative with a case study approach. Data was collected through interviews with Anjab Store business...

Digital Marketing and Customer Experience-Based Marketing Management of MTPartyBali Bridal Shower Services in Bali

Ida Ayu Komang Tiara Pratistha Sari Dayu Tiara · Nyoman Yudha Astriayu Widyari · Putu Ayu Diah Widari Putri · Putu Ari Pertiwi Sanjiwani · y 1 más

This study aims to analyze the marketing management of MTPartyBali bridal shower services in Bali focusing on digital marketing, customer experience, service quality, customer satisfaction, and customer loyalty. The development of bridal shower trends as part of a modern lifestyle encourages event organizer businesses...

Strengthening MSME Marketing through Digital Marketing and Financial Management Training: International Community Service in Cianjur, West Jawa

Hesti Umiyati · Dhimas Tribuana · Budi Hermawan · Eman Suherman · y 3 más

This international community service, organized by the Doctoral Students of the Management Science Doctoral Program, Class of 2023, at UNIKOM, aimed to enhance the marketing and managerial capabilities of Micro, Small, and Medium Enterprises (MSMEs) affiliated with the Bumi Cianjur Cooperative in West Java. Conducted o...

Development of Marketing Communication Policy in the Experience Economy: Marketing Tools for Enhancing Enterprise Performance and Digital Strategies for Promoting Innovative Products

Tataryntseva, Yuliia · Pushkar, Oleksandr

Modern enterprises developing innovative products face managerial challenges caused by the low effectiveness of traditional marketing communications. In Ukraine, only about 18% of enterprises are innovation-active, while the main barriers to innovation commercialization are communication-related rather than technologic...

Drivers and Barriers of Digital Marketing Adoption Among Indian Startups: An Empirical Analysis Using Behavioral Reasoning Theory

Autoría no especificada