Buscador de Tesis y publicaciones académicas

Digital marketing for sustainable supply chains: integrating green strategies into the digital economy

Mbarek Rahmoune · Mohammed Ahmed ALSAGGAF

Implementation of digital marketing in Khoirul’s business: Topup via Instagram acccount as an effective promotional medium

null Sakina Sudin · null Sutisna Jayaatmaja · null Muhammad Khoirul Anam · null Muhammad Irmanto · y 1 más

The digital transformation of micro, small, and medium enterprises (MSMEs) represents a critical evolution in contemporary business ecosystems, particularly within emerging economies. Indonesia exemplifies this phenomenon, where digital marketing adoption has accelerated dramatically, with approximately 74.6% of the po...

Hybrid Marketing as a Determinant of Accelerating the Diffusion of Innovations

Olga Chernysh

The research substantiates the role of hybrid marketing as a key factor in accelerating the diffusion of innovations amid the digital transformation of the economy and the growing importance of integrated marketing communications. The relevance of this study stems from the need to identify effective approaches to promo...

MANAGEMENT OF THE MARKETING POTENTIAL OF AN ENTERPRISE IN THE CONDITIONS OF DIGITAL MARKETING AND APPLICATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES

Ruslan Mohilevskyi

Foreword: Navigating the Digital Wave in Modern Retail: Insights and Implications

Dr Cornelius H Bothma

ANALISIS PENGARUH DIRECT MARKETING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA DS GALLERY

Nur Halima Halim, Siske Tontong

Swamp Buffalo Marketing Transformation (Bubalus bubalis carabauesis) Digital-Based Marketing: Cases in Hulu Sungai Utara Regency, South Kalimantan Province

Neni Widaningsih · Budi Hartono · Hari Dwi Utami · Eni Siti Rohaeni

Bütünleşik pazarlama iletişiminin dijital içerik pazarlamasında kullanılması -Türkiye giyim sektörü incelemesi-

Yılmaz, Merve

Günümüz pazar koşullarında markalar hedef kitlelerine ulaşabilmek için dijital ortamlarda daha aktif bir şekilde yer almanın önemini anlamışlardır. Bu nedenle hedef kitleyi harekete geçirecek ve marka ile olan iletişimini aktifleştirecek dijital içerik stratejileri daha da önemli hale gelmeye başlamıştır. Günümüzde dij...

Pengaruh Kualitas Produk Dan Content Marketing Terhadap Keputusan Pembelian Produk Wardah Pada Gen-Z Di Kota Palembang

Lidia Karunia May Samosir · Sulaiman Helmi · Mukran Roni · Irwan Septayuda

This study aims to analyze the influence of product quality and content marketing on the purchasing decisions of Wardah products among Generation Z consumers in Palembang City. The phenomenon observed is that Gen Z tends to make purchasing decisions based on social media content rather than product quality, as they are...

INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE BEHAVIOR

Shokirova G.M.

Social media marketing has become one of the most effective tools of modern marketing. The rapid development of digital platforms significantly influences consumer awareness, attitudes, and purchasing decisions. This article analyzes the role of social media marketing in shaping consumer purchase behavior.