Buscador de Tesis y publicaciones académicas

Percepción del marketing digital y valoración del posicionamiento de marca de empresas pasteleras de Chiclayo, 2022

Inchaustegui Guevara, Luis Felipe

Conocer la percepción de la empresa sobre las tácticas de marketing online resulta importante en la interacción con el cliente, pues sitúa a la marca en una posición ideal para la empresa, por lo tanto, se desarrolló una investigación descriptiva correlacional con el fin de conocer el grado de asociación del uso del ma...

O impacto da tecnologia da informação na estratégia de marketing da indústria de cartões de crédito

Ferreira, Eduardo Carlos

Esse trabalho se propõe a explorar as mudanças ocorridas na estratégia de marketing da indústria como uma resultante da revolução da informação, da evolução tecnológica das ferramentas de marketing e na evolução no composto de marketing

Impact of Digital Marketing On Customer Acquisition: A Study with Reference to Sai SGS Roofings PVT LTD

Autoría no especificada

Contemporary Issues in Digital Marketing

Niininen Outi

Web-marketing;Customer services;International business

Användning av digitala marknadsföringskanaler : En kvalitativ fallstudie om hur sökmotorer integreras med digitala marknadsföringskanaler

Erksén, Fanny · Thelin, Matilda

Purpose: The purpose of this research is to increase the area of knowledge and understanding of companies use of search engine optimization and search engine marketing, regarding integration with other digital marketing channels. Theoretical frame of reference: The theories used in this study are Push/Pull, The 4S web...

Accelerating business startup growth through digital marketing in the B2B sector

Ograk, Muhammed Hüseyin

Technologiniai pokyčiai skaitmeniniame pasaulyje ne tik pakeitė tai, kaip žmonės bendrauja su kitais, bet ir plačiai paveikė rinkodaros praktiką. Dėl didėjančių socialinės žiniasklaidos platformų ir interneto populiarumo, įvairių naujų komunikacijos priemonių ir strateginių rinkodaros metodų virtualioje aplinkoje skait...

Application of Structural Equation Modeling (SEM) to Analyze the Factors Influencing Purchase Decisions of Lampung Traditional Handicraft Products in Gunung Sugih

Ahmad Imron · Sangidatus Sholiha · Fajri Arif Wibawa

This study examines factors influencing consumer purchase decisions for traditional handicraft products in Lampung, where local cultural potential has not been fully transformed into economic strength due to weak marketing strategies. Using a quantitative causal approach, data were collected from 100 respondents throug...

Digital Marketing sebagai Upaya Mempeluas Pasar Pasa Sentra Mocaf Desa Bolo Kecamatan Kare Madiun

Candra Febrilyantri · Siti Nur Amanah · Meisyavani Aldarisma · Muhammad Saiful Adli · y 1 más

Healthy living has been widely realized by the community, so that many people in addition to starting exercise also switch to consuming healthy food. One of them is healthy eating produced from Mocaf (Modified Cassava Flour) raw materials. This flour is widely produced in Bolo Village, Kare District, Madiun Regency, Ea...

Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

Terho, Harri · Mero, Joel · Siutla, Lotta · Jaakkola · y 1 más

Fundamental shifts in business-to-business (B2B) buying behavior make digital content marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full potential, as a customer-centric marketing approach. To address important knowledge gaps in extant research, this study identifies key activit...

MSMEs go digital: Marketing assistance for batik tulis products through e-commerce

Nugroho Aris Widyo · Ika Aurelia Natasya · Satria Iman Prasetyo

The use of conventional marketing methods has a negative impact on the marketing of MSME Batik Tulis Mugissae products in Ngentakrejo Village. This is the background for Universitas Muhammadiyah Yogyakarta to carry out a community service program with the aim of assisting the marketing of digital based Batik Tulis MSME...