Buscador de Tesis y publicaciones académicas

Google Ads and Digital Marketing Trends : Evaluating Campaign Effectiveness for Company X

Baqous, Melica

The aim of the thesis was to investigate the effectiveness of a Google Ads campaign, and examine Google Ads as a marketing tool. The research focused on a campaign carried out for a restaurant establishment, referred to as Company X. The objective was to explore the significance of effective marketing strategies and cu...

SOSIALISASI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH BERBASIS MARKETPLACE DI DESA DIBAL KABUPATEN BOYOLALI

Arif Yulianto · Meydiasya Huda Aqilla · Muhammad Aziiz Al Rasyid · Jilang Rahmadania

Abstract: The lack of knowledge of the MSME community regarding the use of technology in marketing makes the marketing of MSME products less than optimal, especially in the midst of a pandemic condition like today. Therefore, this community service is carried out with the aim of introducing the use of internet technolo...

Optimalisasi Strategi Marketing UMKM Desa Sukoreno Kecamatan Umbulsari Kabupaten Jember

null Ferdiansyah Putra Manggala · null Karina Nine Amalia · null Stefani Felisia Irawan · null Angelia Margaretha

Sukoreno Village, Umbulsari District, Jember Regency, has great potential in the development of Micro, Small and Medium Enterprises (MSMEs). However, limitations in marketing and the use of digital technology are major challenges. The University of Jember's MSIB Thematic Community Service Program (KKN) seeks to address...

Digital Marketing and its Role in Customer Engagement

Sanaa Jasim Mohammed

The study aims to understand and measure the role of digital marketing (DM) (attraction, engagement, retention, learning, communication) in achieving customer engagement (CE), as digital marketing has become one of the most important practices controlling sales and purchase operations at both local and global levels. T...

Effect of Digital Marketing on SME Growth in South Asia: A Case Study on Faheem Haydar Dealzmag

James, Liam

Owing to high prices, marketing has become a big obstacle for small and medium-size enterprises (SMEs) around the world. It seems that the conventional marketing communication mechanism, such as television, radio, etc., has a high cost for which it does not even meet the intended clients and thus does not yield the des...

THE PSYCHOLOGICAL IMPACT OF ONLINE MARKETING STRATEGIES ON ADOLESCENT'S EMOTIONAL RESPONSE AND CONSUMER BEHAVIOUR

Mrs. Pradnya Swapnil Nikalje & Dr. Sunil Bapu Kadam

This research paper focuses on the psychological effects of online marketing strategies on adolescents, considering their emotional responses and consumer behaviours. In some years, especially after pandemic, marketers are prominently using digital platform to influence consumer choices. Its more common among young ind...

THE USE OF ENGLISH LANGUAGE IN UTILIZING TIKTOK E-COMMERCE FOR OPTIMIZING THE MARKETING OF 'LAMPUNG BANANA CHIPS': A STUDY IN DIGITAL ECONOMY

Fatma - Yuniarti · Dhel Juni Pasya

The rapid development of the digital economy has encouraged the use of social media as an effective marketing tool, with TikTok emerging as a dominant platform. This study aims to analyze the role of English language usage in marketing local food products, specifically Lampung Banana Chips, through TikTok e-commerce. U...

Strategi Digital Marketing Melalui Pengelolaan Media Sosial @notapprovedyet oleh Content Marketing Shopee Indonesia

null Khadijah Najma Zahirah · null Sutisna Riyanto

The rapid growth of digital technology has revolutionized marketing practices, with social media becoming a primary platform for brand communication and audience engagement. Shopee Indonesia, as one of the leading e-commerce platforms in Southeast Asia, leverages various social media channels to strengthen its brand pr...

Sosialisasi Follow Like Comment Share(FLCS) sebagai media promosi untuk meningkatkan penjualan ayam bakar Pak’D Surabaya

Dian Eswin Wijayanti · Siska Dwi Haryani · Winda Agustina

Pesatnya perkembangan media sosial yang ada di Indonesia memberikan dampak besar terhadap dunia pemasaran. Pengabdian ini bertujuan untuk meningkatkan promosi dan pemasaran di Ayam Bakar Pak 'D'. Metode yang digunakan dalam pemaparan materi aplikasi FLCS (follow, like, comment, share), diskusi, dan pelatihan penggunaan...

Marketing and digital advertising strategies for the digital age in the Mayiladuthurai District

Dr. T Malathi · E Selvapriya