Buscador de Tesis y publicaciones académicas

Digital Marketing Innovations: From Brand Awareness to Digital Brand Equity

Milan Brkljač · Dražen Jovanović

Plan de negocio para la creación de una empresa de marketing digital deportivo

Dulce Puebla, Marta

A Birds Eye View into MCDM Applications within Digital Marketing

Kavitha Reddy Gurrala

In the current digital era, digital technologies foster the development of digital marketing models to attract new customers and retain existing customers. However, with the availability of multiple technologies to facilitate the desired objectives. The decision makers face challenges towards selecting the right digita...

Optimization of digital marketing strategies using advanced web technologies : thesis abstract / Polina Lazyuk ; School of Business of BSU, Department of digital systems and technologies ; Supervisor: Grinevich E.

Lazyuk, Polina

Purpose of research: to optimize digital marketing strategies at Artox Media Digital Group through the implementation of web technologies(AI bidding, Telegram bot, BI dashboards) to improve efficiency, automate processes, and enhance client engagement.

MCDM Methods for Digital Marketing Technologies: Assessment & Evaluation

Kavitha Reddy Gurrala

In the current digital era, digital technologies foster the development of digital marketing models to attract new customers and retain existing customers. However, with the availability of multiple technologies to facilitate the desired objectives. The decision makers face challenges towards selecting the right digita...

Digital Pathways to Empowerment : Enhancing Online Marketing of Tribal Products in Chhattisgarh for Community Upliftment

SRISHTI SHAIFALI MINZ

This study investigates the role of digital marketing in promoting tribal products of Chhattisgarh, analyzing government initiatives and grassroots efforts by individuals and societies. With a focus on primary data, the paper explores key issues such as digital inclusion, the digital divide, telecommunication barriers,...

DİJİTAL PAZARLAMADA SOSYAL MEDYA YÖNTEMLERİ

Habek, Miray

Geçmişten günümüze müşterilerin satın alma davranışlarında olan değişime paralel olarak işletmelerin ürün tanıtımlarında pazarlama biçimleri de farklılaşmaktadır. Dijital pazarlama kavramı da bu bağlamda günümüzde ve gelecekte büyük önem arz etmektedir. Dijitalleşmenin getirmiş olduğu dijital pazarlama alanında birçok...

Modern Marketing in Digital Era Behavioral Marketing

K. Balaji,

This paper “Behavioral Marketing” enables the reader to understand and have a clear idea in its meaning, Definition, Benefits, and examples. In modern days, behavioral marketing plays a vital role in the success of a business and the firm’s valuable product.

Dijital pazarlama araçları kullanımının pitaya üreticileri üzerinde incelenmesi: Mersin ili örneği

Kelleci, Emre

In a digitized and competitive era, market demands force us to improve and update ourselves day by day. In the globalizing world, the use of digital marketing tools is important and provides advances for agricultural producers.The purpose of this research is to examine the use of digital marketing tools in the marketin...

HISTORICAL DEVELOPMENT OF MARKETING TERMINOLOGY IN ENGLISH

Bobokulova Sevinch Zokirovna · Turayeva Umida Shukhratovna

This thesis examines the historical development of marketing terminology in the English language. It explores how marketing terms evolved alongside economic growth, business practices, and technological progress. The study highlights key stages in the formation of marketing vocabulary, from early trade-related terms to...