Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
null Nila Nafisatul Bashiroh · null Sulistiyah Sulistiyah · null Lina Trisnawati · null Aina Izzati Zuhria
The development of digital technology drives changes in consumer behavior in the process of searching for information and making purchasing decisions, especially for skincare products. La Roche-Posay as one of the international dermocosmetic brands has experienced increasing popularity in Indonesia along with the devel...
Joshi, Manoj · Enwereji, Prince Chukwuneme · Nwosu, Lilian Ifunanya
In the volatile, uncertain, complex, and ambiguous (VUCA) business environment of today, online marketing has become crucial for connecting with customers and the community. Organisations leverage online marketing to retain and grow their customer base by fostering engagement and building strong community ties. This st...
9. Industry and infrastructuresocial media marketingsocial sciencesQA75.5-76.95
The marketing mix remains one of the most durable strategic frameworks in marketing theory, yet its real-world application has changed substantially as firms operate in digital, networked, and highly competitive environments (Booms & Bitner, 1981). What began as a managerial way to organize product, price, place, and p...
This study aims to examine the effect of digital marketing on increasing MSME profits. The method used in this study using a questionnaire. The sample used in this study amounted to 35 respondents. The statistical test was carried out using PLS-based structural equalization modeling. the validity test uses a loading fa...
Attention Interest Search Action Share is an analysis model proposed by Dentsu Company focusing on consumers’ lifestyle change, known as AISAS. Referring to this model, this paper analyzed the change of readers’ behavior in the information era and the new path of digital reading development, holding a conclusion that r...
physical sciencesengineering and technologynano-technologynatural sciences
Artificial intelligence (AI) is changing the face of digital marketing in several ways, such as the ability to analyze customer data, customize marketing communication, automate processes, predict consumer behavior, and optimize strategic decisions. The purpose of this review is to discuss the contribution of AI-based...
The object of the study is digital marketing in the banking sector. The problem being solved concerned the development of effective monetization strategies and the determination of the impact of marketing costs on the financial results of banks. The obtained results showed that marketing expenses have a significant pos...
Highly developed technology is utilized for various purposes, including by MSMEs. Most people feel that technology has an impact on independence, especially internet use. Utilization of the internet as a means of information technology to carry out business activities for MSMEs. This Community Service Activity aims to...
O. A. Nezamova · Z. E. Shaporova · Ju. A. Olentsova
The prospects for the development of digital marketing and its role in ensuring economic development sustainability have been considered. Modern trends and problems faced by marketers in the conditions of rapid development of digital technologies have been studied. Digitalization in all areas of national economy and an...
digital technologiesTK7800-8360social sciencessustainable marketing complex
Purpose: The major goal of the study was to examine the effect of dimensions of digital marketing such as social media marketing, email marketing, and mobile marketing on consumer purchasing behaviour towards consumer apparel. Methods/Design: Six-point Likert scale structured questionnaire was utilized for the collecti...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
