Buscador de Tesis y publicaciones académicas

Digitaalisen markkinointiviestinnän suunnitelma : Case:Hoitola Susan

Oravasaari, Hanna

Tämä opinnäytetyö käsittelee yrityksen digitaalista markkinointiviestintää keskittyen etenkin yrityksen verkkosivuihin ja sosiaalisen median eri kanaviin. Toimeksiantajayrityksenä toimii ylivieskalainen hieronta ja jäsenkorjaus palveluita tarjoava yritys Hoitola Susan, jonka digitaalista markkinointiviestintää tässä op...

Pemberdayaan Pelaku UMKM di Kabupaten Bandung melalui Peningkatan Kapasitas Pemasaran Digital

Erislan Erislan

This community service activity aims to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Bandung Regency, particularly in the utilization of digital platforms. Many MSME actors in the region still rely on conventional marketing methods and lack the skills to optimize digital tools for p...

The Impact of Artificial Intelligence on Digital Marketing Strategies

George Wilson · Oliver Johnson · William Brown

This study explores the impact of artificial intelligence (AI) on digital marketing strategies, emphasizing how AI technologies have transformed marketing practices. AI's ability to analyze vast amounts of data has significantly enhanced targeting and personalization, enabling marketers to deliver highly relevant and t...

Digital marketing - H περίπτωση του instagram

Autoría no especificada

МАРКЕТИНГОВІ КОМУНІКАЦІЇ ТУРИСТИЧНИХ ПІДПРИЄМСТВ В УМОВАХ ПОСИЛЕННЯ ЦИФРОВІЗАЦІЇ ЕКОНОМІЧНИХ ПРОЦЕСІВ

Autoría no especificada

This article aims to research and determine the features of the process of marketing communication of tourism enterprises in the growing role of digital communications. It is summarized the conceptual approaches to the formation of the main components of the marketing communication complex. The author's theoretical app...

Regulating the Digital Environment to Protect Users from Harmful Commodity Marketing

Fiona Sing · Antonia Lyons

Although the creators of the world wide web never intended it to be regulated by state intervention, the rapid evolution of the online environment has necessitated regulation of certain aspects of the digital ecosystem. Harmful commodity marketing (e.g., alcohol, vaping and unhealthy food and beverage product marketing...

La gestión estratégica del marketing de redes sociales y su influencia en la imagen corporativa de las empresas.

Torre O'Shanahan, Cristina de la

Este trabajo analiza el impacto de la alineación entre las estrategias de marketing en redes sociales y los objetivos corporativos, así como la gestión de la reputación frente a crisis derivadas de estrategias mal planteadas, a partir de una revisión de literatura y análisis de casos de campañas de marketing de éxito y...

Digitalni marketing u javnim ustanovama u kulturi Grada Zadra

Perković, Antonija

Marketing in public institutions in culture can be defined as a tool for achieving an organizational and creative concept that strives to achieve public relations. This paper will define the way in which public institutions in culture manage the marketing department with special emphasis on the importance of using digi...

Artificial Intelligence and Marketing Effectiveness: The Role of Customer Satisfaction, Brand Loyalty, and Purchase Intention

Asma Jasmine · B. Soujanya · G. Srivani · Manea Swathi · y 1 más

Artificial Intelligence (AI) has emerged as a transformative technology in marketing, enabling organizations to enhance customer experiences through personalized recommendations, predictive analytics, automation, and AI-enabled digital communication platforms. This study examines the impact of AI-driven marketing strat...

Digitala marknadsföringsstrategier i finländska mikroföretag

Ingman, Axel

Detta examensarbete är en kvalitativ studie som undersöker digitala marknadsföringsstrategier bland finländska mikroföretag. Syftet med arbetet var att undersöka vilka digitala marknadsföringskanaler som passar för mikroföretag som oftast har mindre resurser att spendera på marknadsföringen och om företagen använder si...