Buscador de Tesis y publicaciones académicas

UTILIZING SOCIAL MEDIA PLATFORM AS A MARKETING STRATEGY TO ENHANCE PATRONAGE IN DIGITAL LIBRARIES IN TERTIARY INSTITUTIONS

null IMMACULATA OPARA · null LEONA EBERE EKWEBELEM · null CHINENYE. OBIALOR · null IHEME KINGSELY CHUKWUNAZOM

This study investigated the utilization of social media platforms as a marketing strategy for enhancing patronage of digital libraries in tertiary institutions in Imo State, Nigeria. The study was guided by one research question, which examined the extent to which social media marketing enhances patronage of digital li...

The Influence of Influencer Endorsement, Content Marketing, and Live Streaming on Online Shop Sales Turnover in Palembang City

Dela Veranda · null Trisninawati · null Septiani Fransisca · null Rahma Santhi Zinaida

Objective:This study aims to analyze the influence of influencer endorsements, content marketing, and live streaming on sales turnover of online shops in Palembang City. The rapid growth of e-commerce is encouraging businesses to adopt digital marketing strategies that can improve competitiveness and sales performance....

The role of digital marketing, CSR policy and green marketing in brand development

Emad Tariq · Muhammad Alshurideh · Iman Akour · Sulieman Al-Hawary · y 1 más

Corporate Social Responsibility (CSR) policy, digital marketing and green marketing are considered as some of the most emerging topics. However, the major problem is associated with the lack of CSR policies, development and adaptation of green marketing in the companies operating in manufacturing companies in the UK. I...

Incidencia del comercio digital en las estrategias de marketing y en los hábitos de consumo de las personas

Sanchez Avila, Juan Carlos

En la presente monografía se busca determinar la incidencia del comercio digital en las estrategias de marketing y los hábitos de consumo de las personas. La revolución tecnológica ha venido desarrollándose en los últimos años a nivel mundial lo que ha generado en el mercado grandes cambios, y ha logrado consolidar dif...

Strategi Marketing Politik Digita Arena Kontestasi Pilkada Jepara 2024

Niswa Adlina Labiba · Martien Herna Susanti · Sunarto Sunarto

The transformation of political communication in the digital platform era has encouraged local candidates to adapt social media-based political marketing strategies. In the context of the 2024 Pilkada Jepara, Instagram has become a strategic platform for the Wiwit-Hajar ticket to build its image, expand its message rea...

Essays on digital marketing strategies: an analytical investigation

Gecer, Gökhan

Impacto del Blockchain en el sistema financiero mundial y su relación con el marketing financiero y digital

Márquez de Amo, Rubén

En este trabajo fin de grado, voy a tratar de hablar sobre un tema que está creciendo de manera exponencial en los últimos años, la tecnología Blockchain (cadena de bloques) y cómo la cual se relaciona con el marketing financiero y/o digital.

How Digital Marketing Services Help Businesses Increase Online Visibility

Pizeonfly Pizeonfly

In today’s competitive online environment, corporations need powerful techniques to attain their target market and enhance their digital presence. Digital Marketing Services assist manufacturers growth visibility through search engine optimisation, social media advertising and marketing, content material advertising, p...

The Influence of Using Artificial Intelligence Generative Content in Digital Marketing on Customer Purchasing Intentions

Cakra, Wilford Sebastian · Santoso, Leonardo Jefferson

Направления развития цифровых маркетинговых технологий продвижения товаров и услуг

Autoría no especificada

The article discusses the goals of digital marketing, reveals the channels and tools of digital marketing. The main directions of practical application of digital marketing technologies in the promotion of goods and services have been studied and systematized, and promising directions for their development have been id...