Buscador de Tesis y publicaciones académicas

Assessment of conversion optimisation approach in digital marketing; And an application

Çoktuğ, Cemil Can

Bu Çalışmada, dijital pazarlamada dönüşüm optimizasyonu yaklaşamı araştırılmakta ve böylelikle veri yönelimli pazarlama teknikleri analiz edilmektedir. Çalışma kapsamında mevcut literatür taranarak, dijital pazarlama kavramı, gelişimi, veri yönelimli pazarlama kavramı, analitik araçları, veri toplama teknikleri ve dönü...

Analysis of Digital Marketing Strategies in MSMEs in Banda Aceh to Increase Competitiveness in the Post-Pandemic Era

Edi Wanda · null Maulidar · Maudi Hijriatin

Digital transformation has become one of the main challenges for Micro, Small and Medium Enterprises (MSMEs) in Indonesia, especially in dealing with post-pandemic market dynamics. This study aims to analyze the digital marketing strategies implemented by MSMEs in Banda Aceh in order to increase competitiveness in the...

Dampak Strategi Digital Marketing terhadap Kepercayaan Pelanggan Cafe Aola Paciran Lamongan

Indrika Dwi Febianti · Siti Musarofah · Mesra Surya Ariefin · Dadang Wiratama

This study aims to analyze the impact of digital marketing strategies on customer trust at Cafe Aola Paciran Lamongan. The research employs a descriptive qualitative approach involving 16 informants selected through purposive sampling, specifically customers who are familiar with or have interacted with Cafe Aola throu...

Os canais de comunicação e marketing num contexto business to business no setor dos media

Gonçalves, Miguel de Almeida Afonso

O século XX trouxe a revolução tecnológica que permitiu, já no presente século XXI, consomar-se o processo de digitalização mundial. A era da Internet, como é habitualmente denominada, revolucionou não só o paradigma de acessibilidade a informação, como renovou os processos de relacionamento e comunicação entre pessoas...

Digitālā mārketinga instrumenti un to izmantošanas iespējas Latvijas mājražotāju produktu virzīšanā tirgū.

Valaine, Katrīna

The aim of the master's thesis “Digital marketing tools and their use in marketing Latvian home products” is: based on theoretical findings on aspects of the use of digital marketing tools, a survey of representatives of Latvian home producers and expert interviews, to explore the possibilities of home producers to use...

Digital Marketing Strategies: Iraqi Architectural Firms as a Case Study

Ghada Yacoub · Abbas Al Greiza

Examining the Causal Pathways: Digital Marketing Modalities and Their Effects on Contemporary Consumer Behavior

Yuming Song

Technological advancements in digital marketing technologies are transforming how consumers engage-moving away from traditional marketing approaches to data-driven, personalization strategies. The present study aims to examine the influence of novel digital marketing modalities including voice, short videos, AI recomme...

DIGITALISASI HOME INDUSTRY PRODUK FASHION GUNA MENINGKATKAN PENDAPATAN KELUARGA

Dalilah Hotimatul Mahfudhoh · Wahyu Eko Pujianto

The current digital era has a good impact on MSMEs because it is very helpful in marketing products and has a very wide reach. This of course can make it easier for consumers to meet their needs. Most MSMEs still lack knowledge about digital marketing to increase the competitiveness of product sales. This service activ...

DEVELOPING LANDING PAGES AS DIGITAL MARKETING TOOLS FOR MSME PRACTITIONERS IN CIGUGUR: AN EDUCATIONAL APPROACH

Arief Surya Lesmana · Hadi Satria Ganefi · Dadan Darmawan Muttaqien

Cigugur Village as one of the Tourism Village in Kuningan Regency has great potential to improve the economy of its community through MSMEs. Many local MSME products have advantages but are not supported by appropriate marketing strategies. The majority of MSMEs still apply conventional marketing by word of mouth and e...

El marketing digital y su impacto en la industria literaria. El caso de Booktok

Diez Miranda, Lucía

[ES] En la era de la digitalización, las redes sociales han transformado las estrategias de marketing literario. En particular, BookTok, la comunidad de lectores de TikTok, ha adquirido gran popularidad por su capacidad de viralizar obras y modificar los hábitos de consumo. El objetivo general de este trabajo es analiz...