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Today, as in every field, digital transformation is experienced in marketing. This transformation changes the way businesses do business and provides various benefits. For this reason, examining the effects of digital marketing on hotel businesses, which play a vital role in the tourism sector, is crucial. In this cont...
Hotel Businesseconomics and businesssocial sciencesSatış
Ponencia / congreso2022
Acceso abierto
Revisado por pares
Boost your brand image with digital marketing
Miteva, Natasha · Popova, Dushica
No different from the traditional marketing, digital marketing aims at building a programme to express organizational purposes, to keep in touch with customers, and meet and exceed their need, but with the use of technology tools. The continuous use of technology worldwide and digital marketing by organizations encoura...
Economics and businesssocial sciences12. Responsible consumption
null Yuni Sara · null Nuril Khusni Al Amin · null Nida Safira
This study aims to investigate the intricate relationship among marketing public relations, digital marketing, marketing mix, customer service, and customer loyalty within the contemporary business landscape. Employing a qualitative research design, the study utilizes purposive sampling to gather data from a diverse ra...
The rapid adoption of generative artificial intelligence (AI) in digital marketing has transformed how businesses communicate with consumers and build brand engagement. However, small and medium-sized enterprises (SMEs) in peripheral regions such as Bengkalis Island still face challenges in adopting advanced digital ma...
The rapid advancement of digital technologies has significantly transformed modern marketing strategies, particularly in the utilization of consumer data, message personalization, and digital platform–based interactions. However, this evolution also raises complex ethical challenges related to privacy protection and th...
This research-oriented bachelor’s thesis goal is to provide insightful information for Case Company X regarding digital marketing, specifically in terms of in-housing and outsourcing. The objective is to give Case Company X pros and cons of the orientation of digital market-ing internally and externally. The thesis com...
social mediasocial sciencessearch engine marketingrelationship marketing
In today's fast-paced technological landscape, the synergy between Artificial Intelligence (AI) and digital marketing stands out, transforming business operations and influencing customer relationships. Digital marketing, having evolved from the Internet era, is on the brink of another significant evolution, propelled...
Start-ups although small, are great contributors in any economy. Marketing being essential function for their survival, this study aims to examine the use of digital marketing by start-up companies in India using two models TPB and TAM. The Proposed conceptual theoretical model is being tested empirically using a data...
Business and Economicseconomics and businesssocial sciencesnatural sciences
In today’s internet driven world, digital marketing has become an indispensable part of the business strategy. However, especially for small and medium-sized companies it has become more difficult to appear online. Therefore, this thesis provided a digital marketing strategy for the indoor beach volleyball arena Biitsi...
Marketingeconomics and businesssocial sciencesdigital marketing
Businesses have been connecting with their clients in a new method since digital marketing came into existence. They use this system to inform, attract, and change their intended listeners. One major misconception is that the use of this kind of tactic is mere but the opposite is true because we can see that for many r...
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