Buscador de Tesis y publicaciones académicas

El paradigma del marketing digital en la academia, el emprendimiento universitario y las empresas establecidas

del Toro, Guillermo Jose Navarro

La actualización que requiere el estudiante en el área de marketing es de suma importancia, ya que no puede esperar hasta que sea profesionista para actualizarse, sobre todo en emprendimiento y en el marketing digital. El objetivo de este trabajo fue desarrollar un módulo de especialidad de marketing digital que permit...

Digital Marketing For Real Estate

digital, happiness

Plano de owned media marketing digital para as farmácias Sacoor

Santos, Marisa Gonçalves dos

No seguimento do estágio curricular realizado no Grupo de Farmácias Sacoor, o presente relatório tem como objetivo desenvolver um plano de owned media em marketing digital para esta instituição. Os principais objetivos passam por obter uma experiência no mundo profissional, conseguir aplicar os conhecimentos teóricos o...

PELATIHAN FOTOGRAFI PRODUK GUNA MENINGKATKAN OPTIMALISASI DIGITAL MARKETING PRODUK UMKM

Erna Susanti · Fitri Firdalius · Maharian Agung

In the internet media era, caused affects various sectors, including the economic sector. This can be seen from promotional activities, marketing, and financial transactions using the internet. The wide market that can be reached by promotional and sales activities using the internet, which is currently known as Digita...

From Theory to Practice: Examining the Curriculum-Industry Gap Through a Digital Marketing Internship in International Education

Eaint Chan Myae

Despite the constant change in the way marketing is conducted in the digital age, there is a lack of alignment between what is taught in university courses and the skills required in the field. Reflection paper which examined a ten-month internship program undertaken at Elite Star, an international education consultanc...

Digital Tourism Marketing:

GUTEMBERG CARDOSO DA SILVA · JOANE RAMOS VARGAS · ANDRE LUIZ PIVA DE CARVALHO

This research analyzes digital tourism marketing on the Instagram pages of receptiveagencies in Praia da Pipa, a tourist destination located along the coastline in the municipality ofTibaú do Sul, in the state of Rio Grande do Norte, seen as a marketing action that brings togethera set of strategies to promote and sell...

PROBLEMS OF DIGITALISATION OF MARKETING ACTIVITY OF AN ENTREPRENEURIAL SUBJECT

Nabieva, N.M.

Digital economy is a new concept and phenomenon within the framework of modern economic science and business practice. In Uzbekistan, the formation and development of digital economy has caused changes in the complex of marketing of enterprises, forcing it to adapt to the new conditions of the external environment. Thi...

The influence of digital marketing strategies on performance of small and medium-sized agribusinesses in Nairobi County, Kenya

Eric Bosire · Justus Munyoki

The digital transformation of agribusiness has become a critical driver of success in the modern agricultural landscape. This study investigated the digital marketing strategies employed by small and medium-sized agribusinesses in Nairobi city County, Kenya and their impact on business performance. The anchoring theori...

Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity

Sakas, Damianos P. · Reklitis, Dimitrios P. · Terzi, Marina C.

To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies. Logistics companies have to consider whether redesigning their marketing plan based on client social media activity and website activity might increase the effectiveness of their digital marketing strategy. Insights from...

DIGITALISASI PEMASARAN DAN MANAJEMEN PRODUK BAGI UMKM DI KELURAHAN SAWAH LEBAR BARU

Niska Ramadani · Willi Novrian · Dedi Suryadi · Desi Andeswari

Digital Transformation of MSMEs is a priority for economic foundation strengthening, as well as efforts to accelerate recovery and increase national economic competitiveness, including in improving the productivity and performance of MSMEs. By using digital technology optimally in running their business, MSMEs can obta...