Buscador de Tesis y publicaciones académicas

Digital Adoption Asistance for the Wood Craftmans Community Towards Upgrading MSMEs

Eka Pandu Cynthia · Liza Afriyanti · M. Imam Arifandy

The government has launched the MSME Level Up program, which is a government program to facilitate MSMEs to move up a class in terms of digital adoption in order to expand marketing access, and business efficiency, increase sales transactions, and increase the competitiveness of MSMEs. Pekanbaru City has 1,034 register...

Energy drinks on the island of Ireland; a nutritional and digital marketing overview

S. Gilpin · L. Keaver · M.S. Faughnan · C. Foley-Nolan

Penguatan Literasi Keuangan Digital dan Pemasaran Online pada Usaha Tenun Batak Melayu

Linda Lores · Eka Dewi Setia Tarigan · Mas’ut Mas’ut

One of the crucial factors in the success of a business is the ability to manage finances through a digital platform. This community service aims to improve digital financial literacy as well as online marketing skills of Rehani business actors. Activities include training in the use of digital platforms for marketing...

Optimalisasi Strategi Digital Marketing Terhadap Penjualan Produk Garam (Studi Kasus pada CV Alpha Adi Pratama)

Rizahra Adha Ashari · Lies Anggi Puspita Dewi

This study aims to examine the implementation of digital marketing strategies that can increase the competitiveness of salt products from MSMEs in Indonesia. The method used is descriptive qualitative with a case study approach on one of the MSME salt actors in the coastal area. Data were collected through observation,...

Marketing digital e ética odontológica: revisão integrativa da literatura

Rufino, Ana Carolina Messias

O marketing digital está em ascensão em diversos setores do mercado e na Odontologia não é diferente. Com a grande concorrência no mercado de serviços odontológicos, é cada vez mais comum o uso de estratégias de marketing para destacar o trabalho de cirurgiões-dentistas e clínicas odontológicas. No entanto, nem sempre...

THE ROLE OF END-TO-END ANALYTICS IN DIGITAL MARKETING

Makhkamov, Azamat · Salimov, Oybek · Shokirov, Shirinbek

In our current scientific research, information is provided about the characteristics, types, advantages and components of digital marketing and why it cannot be effective without end-to-end analytics.

A study of various perspectives and research propositions on the future of digital and social media marketing research

Kankekar, Suman Deokota Ishita Sil Ms. Tejaswinee

A study of various perspectives and research propositions on the future of digital and social media marketing research

HUBUNGAN PEMASARAN DIGITAL BRAND X TERHADAP MINAT BELI MAHASISWA IISMA DI INGGRIS

RATU NATASYA ALYSSIA PUTRI, .

Minat beli mahasiswa Indonesia yang sedang menempuh studi di luar negeri menjadi perhatian penting dalam memahami perilaku konsumen di era digital. Berbagai faktor dapat memengaruhi minat beli tersebut, salah satunya adalah strategi pemasaran digital yang diterapkan oleh suatu merek. Brand X, sebagai merek kosmetik asa...

Digital Marketing as a Survival Strategy for Small Businesses in Rural Areas During Pandemics

Lulud Widjayanti

This study examines digital marketing as a survival strategy for rural MSMEs during the pandemic, focusing on Nganjuk Regency, East Java. The background highlights the challenges of digital adaptation in rural areas, which differ significantly from urban contexts, and the high failure rates in sustaining digital operat...

MARKETING IN MEDICINE: FEATURES, TASKS AND MODERN TOOLS

Umurzakov J.J. · Bozorov Shavkat Toirovich

This scientific article examines the fundamental aspects of marketing in medicine, focusing on its main features, objectives, ethical dimensions, and the application of modern digital tools in healthcare management. The study highlights how marketing has become an essential component of medical institutions’ strategic...