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Buku Ajar Digital Marketing

Dewi Komalasari

Penulis mengucapkan puji syukur kehadirat Tuhan Yang Maha Esa, dengan kesempatan ini kami dapat menyelesaikan penulisan buku Digital Marketing. Buku Digital Marketing terdiri atas 14 bab, yang membahas tentang Konsep Dasar Digital Marketing, Perkembangan Internet, Website Dan Aplikasnya, Konsep Bisnis Digital Marketing...

THE ROLE OF DIGITAL MARKETING IN THE BATIK INDUSTRY IN FACING INTERNATIONAL FASHION INDUSTRIALIZATION 5.0

Abyan Arsyad · Sulviani Ajeng · Cindi Septiani · Dedet Erawati

Digital marketing has become a hot topic in the last few decades. The purpose of this study is to find out how the function of digital marketing in the Batik sector is to maintain it in the face of global fashion trends. A qualitative descriptive method was used in this study to explore the role of emerging digital mar...

ANALISIS DIGITAL MARKETING MELALUI MEDIA PROMOSI INSTAGRAM @OZORAMICEANDEVENTORGANIZER

Celvin Aditiya hermansah · Rachma Bhakti Utami

OZORA Event & Tour Organizer menggunakan digital marketing yaitu Instagram sebagai alat pemasaran yang dianggap praktis. Tugas Akhir ini bertujuan untuk menganalisa bagaimana peran pemasaran melalui digital marketing sebagai media promosi yang digunakan OZORA Event & Tour Organizer sehingga dapat mencapai target pasar...

The Role of Digital Marketing in Enhancing Tourism Demand: A Conceptual and Analytical Perspective

Rezig Imane · Guerad Yacine · Allam Athmane

Digital transformation has profoundly reshaped the tourism industry by altering how tourists search for information, evaluate destinations, and make travel decisions. In this context, digital marketing has emerged as a strategic instrument for enhancing tourism demand. This paper provides a conceptual and analytical ex...

The Effect of Digital Marketing on Marketing Performance with Competitiveness as a Mediating Variable in Food Industry SMEs

Agus Nurofik · Ernani Hadiyati · Dwi Orbaningsih · null Rosidi

This study aims to analyze the influence of digital marketing on marketing performance with competitiveness as a mediating variable in food industry SMEs. The research population amounted to 117 food industry SMEs, with a sample of 100 respondents determined through purposive sampling techniques. Data were collected us...

BEST DIGITAL MARKETING AGENCY IN NOIDA

India, Cinzel

Cinzel India is recognized as the best digital marketing agency in Noida, delivering result-driven and affordable digital marketing services to businesses of all sizes. We specialize in search engine optimization (SEO), social media marketing, Google Ads management, website development, content marketing, email marketi...

ROLE OF DIGITAL MARKETING IN MODERN MARKETING MIX STRATEGIES: A CONCEPTUAL ANALYSIS

Ms. Priyanka Jaiswal · Prof. (Dr.) Unmekha Tare · Mr. Neeraj Swamy

The study explores the evolving role of digital marketing within the traditional marketing mix framework. As technological advancements and changing consumer behaviors redefine marketing landscapes, digital channels have become integral to product promotion, distribution, pricing strategies, and even product developmen...

The Impact of digital marketing strategies on consumer purchase intention - a case study of Unilever Kenya Limited

Muturi, M. N.

Digital marketing has emerged as a transformative force in shaping consumer behaviour and purchase intentions in today's highly competitive and interconnected marketplace. With the proliferation of digital platforms and technologies, businesses face growing challenges to engage consumers effectively and foster brand lo...

Digital marketing of standard essential patent licensing programs

Özmen Gülfem

Marketing Activity in the Context of the Digital Economy

Terenina, I. V. · Ovanesyan, N. M. · Khan, R. S. · Fedosenko, А. А.

Purpose: The presented article aims to identify and assess the prospects of construction companies’ marketing activities in the digital economy. Design/Methodology/Approach: For the description of the construction companies‘ marketing activities prospects in the digital economy it is necessary: first, to determine the...