Buscador de Tesis y publicaciones académicas

Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank

Ridho Rafqi Ilhamalimy · Supratman Supratman · Baiq Herdina Septika

Indonesia is one of the countries that still has problems with waste management. Utilization of used goods or non-consumable materials to create environmentally friendly products is the best way to achieve environmental sustainability, including as a solution for waste management in Indonesia. The NTB Waste Bank Shop i...

Eco friendly branding and digital marketing strategies in Jordanian assessment

Ra'd Almestarihi

Eco-friendly digital marketing strategies are crucial for Jordanian companies that want to meet environmental standards. This covers eco-friendly pricing, goods, and online cooperation. In contrast, customer concern and action are not connected, requiring true green marketing tactics. Jordan’s “Go Green” programme and...

Pengaruh Digital Marketing Terhadap Peningkatan Pendapatan Petis Rojoro Hj. Nur Mawaddah Klampis Timur

null Dian Aryani · null Tasrifah · null Mashudi

Petis rojoro Hj. Nur Mawaddah is one of the businesses that moves from the ancestors and until now has grown rapidly to become part of the characteristics of East Klampis Village. This study aims to determine whether there is an influence of digital marketing on increasing the income of petis rojoro Hj. Nur Mawaddah. D...

Go International with Digital Transformation

Lobo, Carla Azevedo · Moreira, Fernando

Digitaalisten markkinointikanavien hyödyntäminen ja niiden sisällön kehittäminen - Case Kemin Matkailu Oy

Niskanen, Saila-Maria

Tämän opinnäytetyön tarkoituksena oli tutkia digitaalisen markkinoinnin kanavia ja sitä, minkälaista sisältöä kanavissa voi jakaa. Tutkimuksen avulla haluttiin saada lisätietoa siitä, mitä digitaalisen markkinoinnin kanavia Kemin Matkailu Oy:n kannattaa hyödyntää digitaalisessa markkinoinnissaan agenteille. Tämän lisäk...

"Buzz marketing" : estudo de caso da marca Red Bull

Conceição, Miguel David

Este relatório é baseado no estágio efetuado na agência de publicidade Ogilvy & Mather e é dedicado à temática do Buzz Marketing. De modo a poder explorar a fundo as dinâmicas deste tema foi feita uma análise à estratégia de marketing da marca Red Bull, considerada como um dos principais estudos de caso no âmbito do Bu...

A Study on Content Marketing Strategies for B2B Companies at Newmak Technology

. K. Kavitha · Mr. K. C. Indran

ABSTRACT Content marketing has emerged as a crucial strategy for business-to-business (B2B) companies to engage target audiences, build brand authority, and generate leads in an increasingly competitive digital marketplace. This study focuses on NewMak Technology, a B2B technology solutions provider, to examine the rol...

Strategic Planning of Marketing Communications in the Digital Age: An Empirical Study of Small and Medium Freight Transport Companies

Vilkaitė-Vaitonė, Neringa · Sologubas, Simas

Small and medium transport companies play an important role in creating jobs and wealth of economy. Being related with the consumption of other products, transport companies should build marketing communication strategies. However, strategic planning of marketing communication might have specific challenges in this ind...

Consumer Reliance on Alternative Digital Touchpoints throughout the Buying Process

Christos LIVAS · Emmanouil SKARPARIS · Apostolos SKOTIS

In both traditional and digital channels, the marketing function aims at devising and implementing appropriate strategies and tactics for each stage consumers go through when they are considering a purchase. In the digital environment, brands interact with consumers with use of digital touchpoints, the growing number o...

Peningkatan Kompetensi Sumber Daya Manusia UMKM Olahan Kelapa melalui Strategi Digital Marketing di Desa Bangun Sari, Kabupaten Banyuasin

Wani Fitriah · Widi Samsudin

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan kompetensi dan pengembangan sumber daya manusia (SDM) pelaku UMKM olahan kelapa dalam menerapkan strategi digital marketing di era ekonomi digital di Desa Bangun Sari, Kabupaten Banyuasin. Pelaksanaan kegiatan ini dilatarbelakangi o...