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The Place Branding emerged from the need to differentiate cities by the tourist as a unique destination and brings together a series of strategies aimed at attracting visitors and investors, generating a positive movement in the local economy mainly to residents. With the changes in tourist behavior in the 21st century...
economics and businesssocial sciences11. SustainabilityPlace Branding Strategy, Digital Marketing Tools; Tourism.
This study aims to analyze the role of marketing management in building long-term customer value through a systematic approach to literature study. The results show that modern technologies, such as artificial intelligence (AI), metaverse marketing, and digital strategies, such as social media and omnichannel marketing...
Mentoring activities were carried out at the Soto Pak Zainal MSME as an effort to assist business actors in developing marketing and expanding market reach through the use of digital media. Mentoring was carried out through field observations and direct interviews with business owners to understand business conditions,...
Abstract India’s marketing ecosystem has evolved from traditional advertising to most modern digital strategies. The shift isn’t just about moving online it’s about creating personalized, interactive experiences that resonate with diverse audiences across the globe. Modern marketers must use multiple platforms, languag...
what is digital marketing, what are the activities are taken by digital marketers/ to show a commodity in the first page of search engine result, importance of getting higher ranking in search engine results, what are the tricks and techniques are followed to get higher rank in search engine ie Search Engine Optimizati...
Digital marketing offers entrepreneurs a variety of alternatives to market globally and generate revenues. Recent studies show that there is a strong research interest in developing analytical mode...
Marketing today is undergoing a rapid transformation driven by digital innovation and changing consumer expectations. This lesson on Trends in Marketing explores how businesses are adapting through strategies such as artificial intelligence, personalized marketing, social media engagement, and sustainable practices. It...
This study examines the development and optimization of TikTok’s digital marketing strategy. As TikTok has rapidly evolved into a dominant social media force, attracting over 1.2 billion monthly active users, it presents immense marketing potential for businesses. However, effectively leveraging TikTok requires compreh...
In the digital era, social media demonstrates significant potential as a platform for digital marketing. However, consumers are becoming increasingly critical of marketing content, challenging businesses to create innovative and engaging content. In the competitive fashion industry, controversial marketing strategies h...
In today's digital world, influencer marketing has become a powerful tool for brands to connect with consumers on social media platforms. This thesis explores the dynamic landscape of influencer marketing, consumer behaviour, and attitudes within social media platforms. The research employs qualitative research methods...
social media influencersattitudessocial mediasocial sciences
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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