Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares 1 cita

Apropiación de la planificación estratégica del marketing digital para emprendimientos gastronómicos en Guayaquil, contexto postpandemia.

Tatiana Poveda

En la actualiad el marketing digital es esencial para posicionar marcas, fidelizar clientes y así incrementar la utilidad por acción, sin embargo, para el sector gastronómico guayaquileño las estrategias de las MiPymes no son claras al respecto luego de superar un periodo de recesión producto de la pandemia del Covid 1...

MiPymes Posicionamiento de la Marca Gastronomy Marketing Digital

• Editorial Universidad de Sevilla
• Spain
• DOI: 10.12795/irocamm.2023.v06.i02.06

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Artículo 2020 Acceso abierto Revisado por pares

The role of the digital competence of employees in the marketing management of agricultural enterprises

T. Balanovska · B. Wyrzykowska · V. Voskolupov

The article reveals the role of the digital competence of employees in the marketing management of agricultural enterprises. It has been noted that marketing management is one of the novel approaches to managing an agricultural enterprise. It has been found that the successful all-levels marketing management of agricul...

9. Industry and infrastructure social sciences marketing agricultural enterprise

• National University of Life and Environmental...
• Poland
• DOI: 10.31548/bioeconomy2020.02.005

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Artículo 2025 Acceso abierto Revisado por pares

The Utilization of Instagram Broadcast Channels as a Digital Marketing Communication Media in Building Consumer Loyalty

Kiki Zakiah · Muhammad Ihsan Permana Sumpena · Yenni Yuanita

Social media has become the primary space of digital marketing communication that allows brands to build more targeted relationships with consumers. One of the innovations developed by Instagram is the Broadcast Channel, which is a one-way communication channel that provides access to exclusive information to audiences...

media and communications social sciences

• Sunan Gunung Djati State Islamic University o...
• DOI: 10.15575/cjik.v9i2.51686

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Artículo 2023 Acceso abierto Revisado por pares 23 citas

Understanding the startup’s intention of digital marketing’s learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM)

Dung, Pham Thi Phuong · An, Ho Minh · Huy, Pham Quoc · Quy, Nguyen Le Dinh

Due to its low entry barrier, minimal overhead, and high return on investment, digital marketing has become more popular among startups, small and medium-sized enterprises as well as all businesses. There is a high need for workers skilled in Digital Marketing, so it is no surprise that schools are vying for students w...

technology acceptance model HF5001-6182 Digital marketing 9. Industry and infrastructure

• Informa UK Limited
• English
• DOI: 10.1080/23311975.2023.2219415

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Artículo 2023 Acceso abierto Revisado por pares 7 citas

The influence of social media marketing on brand loyalty and intention to use among young Vietnamese consumers of digital banking

Nguyen Minh Sang

Digital banks must promote on social media to attract tech-savvy young consumers who use social media extensively. Creating brand loyalty among digital banking customers is necessary to increase retention and motivate them to spend more with the preferred financial brand. This study investigates the impact of social me...

banking services customer behavior online marketing economics and business

• LLC CPC Business Perspectives
• DOI: 10.21511/im.19(4).2023.01

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Artículo 2026 Acceso abierto Revisado por pares

Akselerasi Daya Saing UMKM Kuliner PKK melalui Digital Marketing dan Pembayaran Non Tunai

Muhammad Virza Dwiriandry · Fuji Kartika Sari · Siti Istiqomah · Muhammad Agratha Friezsanda

Micro, small, and medium enterprises (MSMEs) play a strategic role in strengthening the local economy; however, many women-led culinary MSMEs affiliated with the Family Welfare Movement (PKK) in Kelapa Indah Village, Tangerang City, still rely on conventional marketing and cash-based transactions. These limitations red...

economics and business social sciences

• Sekolah Menengah Kejuruan (SMK) Pustek
• DOI: 10.37481/pkmb.v6i2.2178

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Artículo 2025 Acceso abierto Revisado por pares

Efektivitas ShopeePay sebagai Alat Pengelolaan Keuangan dan Strategi Pemasaran bagi UMKM Makanan

Ngaliyatul Mungawanah · Henry Yuliamir

This article aims to analyze the effectiveness of using ShopeePay in financial management and marketing strategies for food MSMEs in Semarang City. The main focus of this study is to understand the extent to which ShopeePay affects the transparency and efficiency of financial recording and its contribution to increasin...

economics and business social sciences

• Mahesa Research Institute
• DOI: 10.34007/jehss.v8i1.2650

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Artículo 2025 Acceso abierto Revisado por pares

Optimization of Digital Marketing Strategies in Increasing the Competitiveness of Msmes in Lampung According to Sharia Economic Law

Amin Fathurrizqi Azis · MA. Khudori · Alfia Diningsih · Heni Noviarita

This research aims to analyze and evaluate how optimizing digital marketing strategies can increase the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Lampung within the legal framework of sharia financial economics. In the current digital era, the use of digital marketing strategies is crucial in re...

economics and business social sciences

• Pandawa Institute
• DOI: 10.47352/3032-503x.90

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Artículo 2024 Acceso abierto Revisado por pares

Pemberdayaan Perempuan melalui Pelatihan Manajemen Sumber Daya Manusia dan Pemasaran Digital di Sekolah Perempuan (SEKOPER) Mojokerto

null Ahfi Nova Ashriana · null Elly Joenarni · null Anna Kridaningsih · null Yusuf Rahman Al Hakim · y 4 más

This community service aims to empower women members of the Mojokerto Women's School (SEKOPER) through human resource management (HRM) and digital marketing training. SEKOPER, as a women's community, has great potential but still faces challenges in managing its business effectively and efficiently. This community serv...

• CV. Alim's Publishing
• DOI: 10.59024/faedah.v2i4.1109

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Artículo 2026 Acceso abierto Revisado por pares

Artificial Intelligence in Digital Marketing: Opportunities, Challenges and Strategic Framework for Indian Businesses - A Conceptual Review

Nikita Girish Awate

Digital marketing in India is changing at a rate never seen before thanks to artificial intelligence (AI). AI-powered technologies are allowing hyper-personalization, predictive analytics, automated content production, and real-time consumer interaction, with digital ad expenditure expected to reach ₹1,11,976 crore in...

economics and business social sciences

• International Journal for Research in Applied...
• DOI: 10.22214/ijraset.2026.79083

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