Buscador de Tesis y publicaciones académicas

Research on SME Marketing Strategies in the Digital Era: A Case Study of Baoxiniao

Ziyan Zhao · Gaoxiang Chen · Tanzhun Yu · Binya Yang

Amidst the sweeping tide of digitalization, small and medium-sized enterprises (SMEs) face intensifying market competition pressure. There is an urgent need for SMEs to adjust and update their marketing strategies to adapt to the constantly evolving market environment, thereby enhancing their core competitiveness. This...

Pengaruh digital marketing, perceived ease of use, dan ragam produk terhadap minat beli serta pengaruhnya pada keputusan pembelian melalui e-commerce Shopee di Jabodetabek

Yolinda Destyana · Sarwo Edy Handoyo

The purposes of this study are to analyze the effect of digital marketing, perceived ease of use, product variety on purchase intention and purchase decision. This study also analyzes the effect on purchase intention on purchase decision. The population of this research are all Shopee customer in JABODETABEK area. The...

The Effect of Service Quality and Digital Marketing on Consumer Loyalty through Consumer Satisfaction as a Mediation Variable at PT Pos Indonesia, Yogyakarta City

Chusnu Syarifa Diah Kusuma · Mochammad Aditya Hariansyah · Ijai Pratama Putra

This study aims to evaluate the impact of service quality and digital marketing on consumer loyalty at PT Pos Indonesia, Yogyakarta, with a focus on understanding how customer satisfaction mediates these relationships. The context of this research is particularly relevant in light of the company’s recent decline in mar...

Understanding Consumer Purchase Intentions in the Digital Marketing Environment: An Application of the Stimulus-Organism-Response Model among Business Administration Students in Tanzania. Case of Mbeya University of Science and Technology

Emmanuel Mgaya Tonya

The rapid growth of digital marketing has transformed the way consumers interact with brands and make purchasing decisions. Despite the increasing adoption of digital marketing tools, limited empirical evidence exists on the mechanisms by which digital marketing stimuli influence consumer purchase intentions in develop...

TURKISH VALIDITY AND RELIABILITY STUDY OF THE IMPACT OF DIGITAL MARKETING ON THE INTENSITY TO PURCHASE SPORTS GOODS

Mert ERKAN · Osman Göktuğ KOÇAK · Edanur YOLCU

Aim: In this study, it is aimed to adapt the “Scale of the Effect of Digital Marketing on the Intention to Purchase Sporting Goods” to Turkish language and culture. The measurement tool provides an opportunity to segment about the effects of the sales made in the field of "Digital Marketing" for individuals who provide...

Digital intelligence and real estate digital marketing in Nigeria: practitioner’s appraisal

David Oluwatofunmi Akinwamide · Michael Ayodele Olukolajo

Best digital marketing agency in Hyderabad

Digital Featherlite

Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online

null Citra Dwi Marlia R · null Nasihiyah Purwaning Wulan · null Ayu Sukma Arsy Diana · null Sudarmiatin Sudarmiatin · y 1 más

This community service program aims to increase the digitalization capacity of the "Ali Serba Alat" MSME by strengthening Branding and Online marketing aspects. The main problems faced by partners include weak brand identity, limited use of digital media, and suboptimal Online platform-based marketing strategies. The a...

Entrepreneurial Marketing in the Era of Digital Transformation: A Systematic Literature Review on Social Media, Digital Capabilities, and MSME Performance

null Sintia Wulandari · null Farida Febriati

Digital transformation has brought fundamental changes to marketing practices, particularly for micro, small, and medium enterprises (MSMEs) that increasingly rely on digital technologies to develop their businesses. Entrepreneurial Marketing (EM), which emphasizes innovation, proactiveness, creativity, and customer or...

DIGITAL MARKETING AND IT’S EFFECTIVENESS IN HIGHER EDUCATION

C. Naveena Jasmine · null D. Kissvar

In today's fast expanding digital environment, the implementation of digital marketing techniques in educational institutions is of paramount significance. The application of technology is essential in multiple fields, including education. Digital marketing offers a multifaceted strategy for targeting certain populatio...