Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares 2 citas

Penerapan Strategi Digital Marketing pada Pelayanan Kesehatan: Literature Review

null Luthfiyah Putri Sahara · null Diansanto Prayoga

Latar belakang: Salah satu media pemasaran yang sedang banyak digunakan di era sekarang yaitu digital marketing. Kebutuhan digital marketing tiap tahun semakin meningkat yang mengakibatkan para pebisnis dan pengusaha industri kesehatan bersaing untuk menggunakan strategi pemasaran digital marketing pada layanan kesehat...

medical and health sciences other medical science

• Universitas Muhammadiyah Palu
• DOI: 10.56338/mppki.v7i5.4985

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Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing Skills Search Trends as Human Resource Competency Needs Indicator in Digital Economy Era

Neeltje Martina Walukow

The rapid expansion of the digital economy in Indonesia has fundamentally transformed the labor market landscape, particularly in the marketing sector. This research aims to analyze search trends for digital marketing skills using Google Trends data from 2021 to 2026 and correlate these trends with human resource compe...

• Publikasi Indonesia
• DOI: 10.59141/jiss.v7i5.2311

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Other 2018 Acceso abierto

Optimization of Digital Lead Generation Channels : Case: a Startup Nordic company’s entry into the B2B market

Devyatkova, Ksenia

The aim of the research was to find out how the Nordic startup company can optimize its multiple digital marketing channels in business-to-business (B2B) market in order to generate more leads and eventually to increase revenue. The objective of the research was to determine which digital marketing channel (social medi...

SEO Digital marketing social media economics and business

• Jyväskylän ammattikorkeakoulu
• Finland
• English

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Artículo 2025 Acceso abierto Revisado por pares

Development of Digital-Based Service Marketing Management: A Conceptual Framework

Henry Sumurung Octavian · Febry Lodwyk Rihe Riwoe · Hageem Che-Ni

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from...

economics and business social sciences

• Institut Bisnis dan Informatika Kesatuan
• DOI: 10.37641/jimkes.v13i1.3013

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Other 2022 Acceso abierto

Impact of Covid-19 on Digital Marketing in Ghana: Opportunities and Challenges

Gyan, Andrew Ofori

Abstract The usage of digital marketing is prevalent in the digital age and has become an important ally for businesses. At the peak of COVID-19, digital marketing became one element of the “new normal” the world was intro-duced to. Although digital marketing has become one of the important ways of operating in an era...

Internet Intrenational Business social media social sciences

• Finland
• Finnish

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Publication 2026 Acceso abierto

Best Digital Marketing Course in NIT 2, Faridabad

durga, gdc

Learn the best digital marketing course in NIT 2, Faridabad, with practical training, live projects, certifications, and placement support to start your digital marketing career.

social sciences education

• figshare
• DOI: 10.6084/m9.figshare.31443763

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Tesis de licenciatura 2020 Acceso abierto

Creating value throughout the marketing process with artificial intelligence

Cruceru, Elena Alexandra

Understand the relationship among marketing, the marketing process,digital marketing and AI as a requirement for the incorporation of digital marketing and AI to the marketing process.•Analyze and prove that Artificial Intelligence can be applied to the Marketing Process in order to create value. 2•Demonstrate the pres...

• Spain
• English

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Artículo 2025 Acceso abierto Revisado por pares

The Role of Digital Marketing and Relationship Marketing in Purchasing Decisions

Camilus Isidorus Ikut · Aji Susanto

<span lang="EN-US">This study aims to analyze the influence of digital marketing and relationship marketing on consumer purchasing decisions on the Shopee e-commerce platform. With the development of technology and increasing internet usage, Digital Marketing has become one of the effective marketing strategies to reac...

economics and business social sciences

• UNTAG Semarang
• DOI: 10.56444/ubar.v4i1.6013

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Artículo 2023 Acceso abierto Revisado por pares

Penyuluhan Mengenai COVID-19 dan Penyuluhan Bidang Digital Marketing

Susi Indriyani · Nur Sefa Arief Hermawan · Riskawati Riskawati · Yodhi Yuniarthe

Counseling on COVID-19 focuses on providing accurate and up-to-date information about the coronavirus, preventive measures, health management, and efforts to break the chain of spread of the virus. The purpose of this outreach is to increase public awareness about COVID-19 and encourage healthy and safe behaviors. On t...

media and communications social sciences 3. Good health

• Universitas Mitra Indonesia
• DOI: 10.57084/andasih.v4i1.1135

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Artículo 2024 Acceso abierto Revisado por pares 23 citas

Bibliometric insights into the evolution of digital marketing trends

Nguyen Minh Sang

This bibliometric analysis aims to delineate the progression of research in the domain of digital marketing by examining 513 English-language articles published in Scopus during the period of 2003–2024. An examination of scholarly productivity indicates an upward trend, as evidenced by the increase in publications from...

customer engagement machine learning 9. Industry and infrastructure content marketing

• LLC CPC Business Perspectives
• DOI: 10.21511/im.20(2).2024.01

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