Buscador de Tesis y publicaciones académicas

PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN & PRODUKTIVITAS BAGI KOMUNITAS KPM PKH

Setyawan, Nanang Adie · Ayuwardani, Mellasanti · Wibowo, Bagus Yunianto · Kartika, Vinda Setya · y 1 más

Salah satu permasalahan yang dihadapi oleh Komunitas KPM PKH di Kec. Suruh adalah masalah pemasaran dan keterampilan menggunakan teknologi. Komunitas KPM PKH di Kec. Suruh memerlukan pengembangan usaha berbasis teknologi sehingga dapat bersaing dengan usaha baru yang bersifat online. Tujuan dari penulisan artikel ini a...

Uso do Marketing Digital: Uma Análise de Empresas de um Parque Tecnológico

Karoline Victorino · Jefferson Dobner Sordi · Manuela Albornoz Gonçalves · Luis Henrique Rauber · y 1 más

Objetivo - entender como as pequenas empresas localizadas em um parque tecnológico fazem uso de ações estratégicas e ferramentas de marketing digital para promover seus negócios.Metodologia/abordagem - sistematizou-se uma coleta de dados exploratória com abordagem qualitativa através de entrevistas em profundidade com...

The Role of Influencer Marketing and E-Word of Mouth on Raecca's Product Purchase Decisions

Mayla Azahra · Lis Tatin Hernidatiatin

The development of digital marketing encourages companies to utilize Influencer Marketing and Electronic Word of Mouth (E-WOM) strategies to influence consumer purchasing decisions. This study aims to analyze the influence of Influencer Marketing and E-WOM on Raecca product purchase decisions. This study uses a quantit...

Mini Cooper: Marketing Strategy, Digital Marketing, Brand & Ethics

Mariia Moiseieva

Abstract The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applica...

Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

Arvidsson, Matilda · Strandberg, Ruben

In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should a...

Artificial Intelligence-Enabled Digital Marketing: Applications, Customer Value, Ethical Risks and A Research Agenda

V. Lathika · J. Jerin Sofia

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Digital Frontiers: Assessing the Influence and Ethical Challenges of AI in Online Marketing

Giulia-Elena Zaharia · Ingrid Georgeta Apostol · Petre Sorin Savin · Ionut Tanase

Abstract In the current digital age, online marketing is a key factor in the success of companies, influencing the relationships among businesses. Artificial intelligence (AI) is leading the way in this evolution, fundamentally changing the tactics and structure of online marketing. This paper examines the major effect...

MARKETING INVESTMENT EFFICIENCY AS A DRIVER OF CUSTOMER EQUITY IN COMMERCIAL BANKS: A CUSTOMER-CENTRIC FINANCIAL FRAMEWORK

Yulduz Nomonova Soyibnozor qizi · Worldly Knowledge Publishing Centre

The rapid digital transformation of financial services has increased the strategic importance of customer-oriented marketing investments in commercial banks. Banks increasingly allocate significant resources to customer acquisition, retention programmes, digital communication, personalised offers, loyalty mechanisms, c...

Analisis Penggunaan Media Sosial Instagram Sebagai Media Komunikasi Pemasaran Digital Pada Akun @ryuga.seafood

Dony Kristian · Johantan Alfando WS · Silviana Purwanti · Siti Alfatya Ningrum

Advances in information and communication technology have brought about significant changes in various aspects of human life, including marketing and business communication. Social media has become an essential tool for dynamic and rapid promotion, communication, and interaction. One of the most widely used social medi...