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85.097 resultados para «marketing digital»

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Artículo 2026 Acceso abierto Revisado por pares

The Influence of Customer Satisfaction, Brand Image, and Digital Marketing on Interest in Buying Omg Skincare Among Students in Yogyakarta City

null Deblina Intan Kartika · null Eko Prasojo

This study aims to analyze the influence of Customer Satisfaction, Brand Image, and Digital Marketing on Purchase Intention of OMG Skincare among students in Yogyakarta City. The research employed a quantitative approach using an explanatory research method. The population consisted of students in Yogyakarta City who w...

  • Hemispheres
  • DOI: 10.59095/jmb.v3i3.280
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Artículo 2025 Acceso abierto Revisado por pares

Peningkatan Pemasaran Objek Wisata Kalimosodo melalui Strategi Digital Marketing di Kecamatan Tulung, Klaten

Djoko Sri Bimo · Ratih Paramitasari · Yulia Budiwati · Fadloli Fadloli

Kalimosodo tourist attraction, located in Tulung District, Klaten Regency, holds great potential as a natural and cultural tourist destination. Unfortunately, this attraction has not been matched by an adequate marketing strategy, especially in the digital context. This has led to low tourist visits and minimal exposur...

economics and business social sciences
  • Universitas Pahlawan Tuanku Tambusai
  • DOI: 10.31004/abdira.v5i3.704
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Artículo 2026 Acceso abierto Revisado por pares

PEMASARAN DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENJUALAN HASIL PRODUK PERTANIAN

Ni Putu Ayu Kusumawati · Putu Cita Ayu · I Gede Aryana Mahayasa · Ni Putu Yeni Yuliantari · y 1 más

In the current digital era, the development of information technology is marked by the rise of smartphones as a digital communication media tool that can be used and its rapid development has an impact on society in supporting business activities, both small and large, in all sectors, especially the agricultural sector...

economics and business social sciences
  • Universitas Hindu Indonesia
  • DOI: 10.32795/prb82m08
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Artículo 2021 Acceso abierto Revisado por pares

MODEL PEMASARAN DIGITAL ‘TRANSMEDIA BRANDING’ PADA CHANNEL NARASI.TV

Nesya Nesya · Juwono Tri Atmodjo

The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a mar...

media and communications social sciences Communication. Mass media P87-96
  • Universitas Mercu Buana
  • DOI: 10.22441/visikom.v19i02.11390
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Artículo 2023 Acceso abierto Revisado por pares 24 citas

AI and data driven media analysis of TV content for optimised digital content marketing

Lyndon J. B. Nixon · Konstantinos Apostolidis · Evlampios Apostolidis · Damianos Galanopoulos · y 3 más

Abstract In order to optimise digital content marketing for broadcasters, the Horizon 2020 funded ReTV project developed an end-to-end process termed "Trans Vector Publishing'' and made it accessible through a Web based tool termed "Content Wizard''. This paper presents this tool with a focus on each of the innovations...

media and communications social sciences
  • Research Square Platform LLC
  • Austria
  • DOI: 10.21203/rs.3.rs-3001096/v1
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Tesis de maestría 2023 Acceso abierto

Importância das redes sociais no Marketing Digital: o Caso da Disaine

Martins, Joana

Atualmente, a tendência para aceder às redes sociais aumenta cada vez mais, fazendo com que as marcas façam de tudo para aumentarem a sua notoriedade. O seguinte relatório é baseado na empresa Disaine, uma empresa já estabelecida desde 2017, recentemente abriu um espaço físico, revelando um elevado potencial. A mesma p...

media and communications Marketing de Conteúdos Mercado Digital Comunicação Digital
  • Portugal
  • Portuguese
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Artículo 2022 Acceso abierto Revisado por pares

Strategic Planning Promosi Pariwisata Museum DPR di Era Digital

Nanang Haroni · Zakaria Lantang Sukirno

Museum is one of tourism destination that faces a huge challenge in this digital era and that happens on DPR Museum at Jakarta. To face that challenge, it needs a promotion strategy applying digital marketing. How is Museum DPR tourism promotion strategy in this digital era? This research based on concepts of strategic...

economics and business social sciences
  • UPT Penerbitan Universitas Jember
  • DOI: 10.19184/jtc.v6i2.30685
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Artículo 2026 Acceso abierto Revisado por pares

Product Innovation, Partnerships, Market Orientation, and Footwear SME Performance: The Mediating Role of Marketing Strategy

Keni Kaniawati · Nurul Hermina · Yani Iriani

Small and Medium Enterprises (SMEs) in the footwear sector face increasing competitive pressure from imported products, rapidly changing fashion trends, shifting consumer preferences, and the growth of digital purchasing behavior. These challenges require footwear SMEs not only to innovate and build partnerships, but a...

economics and business social sciences
  • Yayasan Pendidikan Islam Almatani
  • DOI: 10.55583/invest.v7i1.2059
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Artículo 2026 Acceso abierto Revisado por pares

DIGITAL MARKETING STRATEGY INTEGRATION: AN ANALYSIS OF SOCIAL MEDIA MARKETING AND CONTENT MARKETING ON WILLINGNESS TO PAY A PREMIUM PRICE IN THE INDONESIAN E-SPORTS EQUIPMENT INDUSTRY

null Shelvy Kurniawan · null Stevando Magara Haposan Sihombing

This study aims to analyze the influence of Social Media Marketing and Content Marketing on Brand Awareness and its impact on Willingness to Pay a Premium Price among e-sports equipment consumers in Indonesia. The rapid growth of the e-sports industry requires companies to have effective digital marketing strategies to...

media and communications social sciences
  • Suluh Adiluhung Publisher
  • DOI: 10.70574/p09xbf58
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Artículo 2025 Acceso abierto Revisado por pares

The Role of Smart-Phone Based Interactive Technology in Marketing

Muhammad Suhaimi Mohd Yusof · Sweta Leena Hota · Sidar Atalay Simsek · Manisha Yagyaseni Champatiray

The role of smartphone-based interactive technologies, like WhatsApp, in marketing has gained increasing attention because businesses seek more personalised and direct communication channels with consumers. WhatsApp is a widely used messaging application that positively contributes to digital marketing strategies and i...

economics and business social sciences
  • International Association of Online Engineeri...
  • DOI: 10.3991/ijim.v19i14.56857
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