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This study aims to analyze the influence of Customer Satisfaction, Brand Image, and Digital Marketing on Purchase Intention of OMG Skincare among students in Yogyakarta City. The research employed a quantitative approach using an explanatory research method. The population consisted of students in Yogyakarta City who w...
Kalimosodo tourist attraction, located in Tulung District, Klaten Regency, holds great potential as a natural and cultural tourist destination. Unfortunately, this attraction has not been matched by an adequate marketing strategy, especially in the digital context. This has led to low tourist visits and minimal exposur...
Ni Putu Ayu Kusumawati · Putu Cita Ayu · I Gede Aryana Mahayasa · Ni Putu Yeni Yuliantari · y 1 más
In the current digital era, the development of information technology is marked by the rise of smartphones as a digital communication media tool that can be used and its rapid development has an impact on society in supporting business activities, both small and large, in all sectors, especially the agricultural sector...
The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a mar...
media and communicationssocial sciencesCommunication. Mass mediaP87-96
Lyndon J. B. Nixon · Konstantinos Apostolidis · Evlampios Apostolidis · Damianos Galanopoulos · y 3 más
Abstract In order to optimise digital content marketing for broadcasters, the Horizon 2020 funded ReTV project developed an end-to-end process termed "Trans Vector Publishing'' and made it accessible through a Web based tool termed "Content Wizard''. This paper presents this tool with a focus on each of the innovations...
Atualmente, a tendência para aceder às redes sociais aumenta cada vez mais, fazendo com que as marcas façam de tudo para aumentarem a sua notoriedade. O seguinte relatório é baseado na empresa Disaine, uma empresa já estabelecida desde 2017, recentemente abriu um espaço físico, revelando um elevado potencial. A mesma p...
media and communicationsMarketing de ConteúdosMercado DigitalComunicação Digital
Museum is one of tourism destination that faces a huge challenge in this digital era and that happens on DPR Museum at Jakarta. To face that challenge, it needs a promotion strategy applying digital marketing. How is Museum DPR tourism promotion strategy in this digital era? This research based on concepts of strategic...
Small and Medium Enterprises (SMEs) in the footwear sector face increasing competitive pressure from imported products, rapidly changing fashion trends, shifting consumer preferences, and the growth of digital purchasing behavior. These challenges require footwear SMEs not only to innovate and build partnerships, but a...
This study aims to analyze the influence of Social Media Marketing and Content Marketing on Brand Awareness and its impact on Willingness to Pay a Premium Price among e-sports equipment consumers in Indonesia. The rapid growth of the e-sports industry requires companies to have effective digital marketing strategies to...
Muhammad Suhaimi Mohd Yusof · Sweta Leena Hota · Sidar Atalay Simsek · Manisha Yagyaseni Champatiray
The role of smartphone-based interactive technologies, like WhatsApp, in marketing has gained increasing attention because businesses seek more personalised and direct communication channels with consumers. WhatsApp is a widely used messaging application that positively contributes to digital marketing strategies and i...
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