Buscador de Tesis y publicaciones académicas

Marketing digital y posicionamiento de la Empresa CM Suministros y Distribuciones del Perú S.C.R. Ltda, 2022

Arevalo Upiachihua, Carlos Alberto

El estudio tuvo como objetivo determinar la relación entre posicionamiento y marketing digital de la empresa CM Suministros y Distribuciones de Perú S.C.R. Ltda., 2022, investigación básica, de diseño no experimental, transversal, correlacional, con una población de 200 clientes, utilizó 200 clientes como población y m...

Digital marketing approaches and their role in fostering healthy eating behaviors: A systematic literature review

Pritam Kumar · Amarjeet Singh Mastana · Sasithorn Phonkaew · Pair Sajampun

Addressing dietary and nutritional concerns necessitates the promotion of nutritious meals. This article employs the PICOC framework (Population, Intervention, Comparison, Outcome, Context) to formulate research questions that examine the efficacy of various digital marketing strategies in encouraging consumers to choo...

Marketing Management

Dr. Sudarshan Seshanna · Dr. Umesh Chandra · Dr. M Govindaraj · Dr. Saurabh Srivastava

Marketing stands as the cornerstone of business success, transcending its traditional role as a sales-driven function to become a vital strategic force. It enables organizations to identify, create, and deliver value to customers while achieving long-term growth and competitiveness. In an increasingly complex, digital,...

Promotion Strategy Using Online Digital Media at Food Stall Putri

Edy Yulianto Putra · Melisa Putri Pane

The spread of the Covid-19 pandemic throughout the world, including Indonesia, has caused most daily activities to be replaced by an online system. This creates an urgency for MSMEs to implement business marketing through digital systems. This study aims to create and implement the best business strategy in today's dig...

A STUDY ON IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOUR

null Savitha D · null Fazal Pasha

Digital marketing has transformed the way businesses interact with their target audiences in today’s hyper-connected world. This paper evaluates the scope and depth of this transformation by analyzing how strategies such as influencer endorsements, content marketing, personalized promotions, and social media campaigns...

CHALLENGES AND SOLUTIONS FOR REAL ESTATE MARKETING IN THE DIGITAL ERA

YuYu Wang

With the advent of the digital age, real estate marketing has undergone unprecedented changes. Compared to five years ago, the real estate market is facing numerous realities such as a decline in purchasing power and purchasing willingness. The enormous inventory and low sales volume have put significant pressure on th...

Predictive Analytics in Digital Marketing

Dr.J.Sasirekha Dr.J.Sasirekha

Digital customer experience and social media marketing on purchase intention

Yusmedi Nurfaizal · Luqyana Nida Hafshah · Fairuzavina Kafka Nafisa · Agapito Barros

Background: The development of digital technology changed consumer interaction patterns among students as the generation who uses online platforms to buy branded products. They use online media to get information as well as to do buying transactions. In the digital marketing, intensity of interactions in the digital fo...

Transformasi Digital Marketing untuk UMKM: Studi Kasus Strategi Penjualan Miniatur Kapal Pinisi di Kabupaten Bulukumba

null Ilma Wulansari Hasdiansa · null Sitti Hasbiah

The impact of the Covid 19 pandemic was also felt by the miniature craftsmen of the phinisi ship in the Bontobahari sub-district, Bulukumba Regency because of marketing limitations that only relied on offline stores. The purpose of this service is to help craftsmen business owners in utilizing digital media as a means...

The Impact of Social Media Marketing on Brand Loyalty: A Consumer Perspective

Shivam singh

Abstract This study investigates how social media marketing influences brand loyalty from the consumer’s perspective. As digital platforms increasingly mediate consumer-brand interactions, traditional loyalty models are evolving. This research leverages a mixed-methods approach, combining survey data and digital behavi...