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The purpose of this study is to analyze the influence of digital marketing strategies and brand image on the repurchase of Npure skincare products on Shopee customers in Surabaya. This study uses a quantitative method with an associative approach with the aim of testing the relationship between variables, namely with d...
Digitalization and technological advancements have brought about a major change in marketing strategies in the digital age. Big Data, Artificial Intelligence (AI), and other modern technologies are key elements in creating business innovation and driving economic growth. This research aims to analyze the optimization o...
In an era defined by rapid digital transformation and growing environmental concerns, the convergence of financial technology and sustainable development goals has created new pathways for inclusive and green marketing. In sub-Saharan Africa, particularly in underserved regions like Iringa Municipal in Tanzania, the di...
This study aims to determine the influence of brand image, digital marketing, and price on purchasing decisions for skintific cosmetic products among students majoring in management at Methodist University of Indonesia. Brand image, digital marketing, and price are three important factors that can influence purchasing...
Farah Esti Maulidia · Mufti Alam Adha · Rofiul Wahyudi
The present study aims to analyze the effects of digital marketing and Electronic Word of Mouth (E-WOM) on brand image, then examine the effects of digital marketing and Electronic Word of Mouth on the decision to be an Islamic bank customer and analyze the effects of digital marketing and Electronic Word of Mouth on t...
brand imageHG1501-3550BP1-253economics and business
Rina Anindita · Valentinus Hartadi Prastowo · Jonathan Parker
Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, especially those offering culturally unique products, face challenges in sustaining and growing their businesses. Digital marketing, particularly through social media, presents an opportunity to foster the development of these enterprises. However, the adoption...
Sustainabilityeconomics and businesssocial sciencesDigital Marketing
In the digital era, the rapid growth of online platforms, social media, e-commerce, and targeted advertising has significantly influenced household purchasing decisions. From a Home Economics perspective, these decisions are closely linked to household resource management, budgeting, consumption patterns, and overall f...
Digital Marketing; behavioural economics; consumer behaviour
MSMEs in Wara Village, Wamena, produce a superior product, high-quality local rice, which has not been fully maximized in terms of marketing. The main obstacles faced by the local community are a lack of understanding of modern marketing strategies and the suboptimal use of digital technology. Marketing activities stil...
This study aims to analyze the influence of content marketing, celebrity endorsement, and electronic word of mouth (E-WOM) on purchasing decisions for Compass shoes through TikTok Shop in Sidoarjo. This research was motivated by the increasing use of digital marketing strategies and differences in findings from previou...
media and communicationsCelebrity EndorsementElectronic Word of Mouth (E-WOM)social sciences
The shift towards the digital age has had a major impact on the fundamentals of the economy, changing the way individuals and businesses interact in trade, and shaking up existing conventional methods. Today, amid the dominance of the digital world, social media platforms have emerged as a highly efficient marketing to...
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