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Weny Indah Kusumawati · null Muh. Bahruddin · null Stephanie Astrid Ayu · null Yunanto Tri Laksono · y 1 más
Limited land and low digital literacy are major problems for women in rural areas in developing productive economic activities. This Community Service Program (PkM) aims to empower members of the PKK (Family Welfare Movement) in Sidorame Hamlet, Gunungan Village, Dawar Blandong Subdistrict, Mojokerto Regency through th...
Dema Guhaningtias · Siti Khumayah · Aghnia Dian Lestari
Background. The development of digital technology has encouraged MSMEs to utilize social media as a primary marketing tool, particularly Instagram, which is visual and interactive. Aims. This study aims to analyze the digital marketing communication strategies on the Instagram account @ter.dimsum.dimsum in building the...
This research is motivated by the presence of E-Commerce which attracts customers by providing many discounts and providing easy access to customers. Both hardware (mobile phone use) and software (easy access to applications). The purpose of this research is to understand and identify technological developments in the...
Marketingeconomics and businesssocial sciencesDigital Marketing
To be able to sustain in this unpredictable global situation, MSMEs in Yogyakarta must expand their sales via digital to reach more consumers. The purpose of this study was to evaluate measures and explore factors that influenced the purchase intention of local people towards Yogyakarta's local products through digital...
Amulya, K V · Naveen, Kumar B · Mathew, Binoy · Ramesha, H H
The rapid proliferation of digital technologies has fundamentally altered the architecture and functioning of contemporary commerce. Within this evolving landscape, digital marketing has emerged as a strategic and structural force that transcends its traditional promotional role, reshaping organizational practices, con...
This research aims to determine the influence of social media marketing on the behavioral intention of digital banking consumers through brand experience and relationship marketing in the city of Palembang. This research uses a quantitative approach to explain the position of the variables studied and the relationship...
The advancement of time is followed by the advancement of technology and information that ease mankind to share information, as well as to be used in marketing that now has transformed itself into digital marketing. The real form of technological development is the TikTok application that can be used as a digital marke...
The article approaches the analysis of the impact of information technology on marketing services. There are identified the main growth trends and developmental drawbacks. There are analyzed the major trends of modern marketing, among which the leader positions belong to digital marketing. An ample influence on the met...
modern marketingcontent marketingengineering and technologyQA75.5-76.95
Rr. Adi Hendraningrum · Umi Narimawati · Dewi Indriani Jusuf · Dede Kuswandi · y 2 más
The purpose of this study is to examine how customer experience, pushing and pulling tactics, and digital marketing affect brand perception and interest in repeat visits in the culturally-based tourist communities surrounding Bandung. In this work, quantitative methodologies with verifiable and descriptive designs were...
null Veri Sangap Tua Pasaribu · null Rouli Elisabet Naibaho · null Ega Grace Nichol Sitindaon · null Lisa Dwi Cahaya Nayu · y 1 más
This study aims to analyze the application of digital marketing through social media at Yuk Ngopi Coffee UMKM in Medan City in facing competition in the digital era. The research method uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation studies. The r...
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