Buscador de Tesis y publicaciones académicas

Interligações entre a transformação digital dos negócios e o Marketing 5.0

Cristiano Tolfo · Fladimir Fernandes dos Santos

A quarta revolução industrial tem proporcionado a transformação digital, influenciando inclusive os negócios e o marketing. Com base nisso, este artigo apresenta possíveis interligações entre a transformação digital dos negócios e o Marketing 5.0. Para atender a esse objeto foi realizado uma análise comparativa entre u...

PENGARUH KESADARAN MEREK, ELECTRONIC WORD OF MOUTH DAN SALURAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN BUAH-BUAHAN MELALUI E-GROCERY

Amalia, Vinka Riski · Adiarni, Nunuk · Aminudin, Iwan

Had been carried out regarding influence of brand awareness, electronic word of mouth and digital marketing funnel on buying decision of fruits through e-grocery. Respondents were determined using the sample method. The sample size was 100 people taken from an unknown population of fruit buyers through e-grocery. Descr...

The Impact of Digital Marketing and Information Technology Capabilities on the Marketing Performance of SMEs in Türkiye

null Aziz Öztürk

Purpose: Digital marketing competence is the capacity of a business to organise, carry out, and oversee digital marketing in order to boost its perceived competitiveness by customers. Small and medium-sized businesses' (SMEs') performance may be significantly improved by digitalisation. The majority of researchers tack...

Digitalization of Marketing and Financial Literacy of Women MSMEs in Pacitan, East Java, Indonesia

Ignatius Roni Setyawan · Indra Listyarti

This research aims to develop a model that explains the relationship and influence of Financial Literacy on Social Media Marketing Activities, Financial Literacy on Financial Inclusion, Financial Inclusion on Social Media Marketing Activities, Financial Literacy on MSME Performance, and Social Media Marketing Activitie...

Exploration of Employment Orientation and Ability Development Methods for Students in Sports Majors in the Context of Digital Economy

Yi Gu

Starting from analyzing the new requirements for sports talents in the context of the digital economy, this paper explores the employment opportunities and specific positions available to students in sports majors under this background, such as: digital operation in the sports industry, digital media and communication,...

Sustainability-Driven Marketing in SMEs: Examining the Impact of Biospheric Values, Stakeholder Pressures, and Digital Marketing Adoption

Najmi Kamariah

Digital Marketing and Market Orientation for Enhancing SME Marketing Performance

Uun, Marpuah · Theresye, Yoanyta Octora · Kurniawati, Mulyanti · Erna, Astriyani · y 1 más

Peranan Platform Food Delivery Service dalam Mendukung Marketing Mix UKM di Masa New Normal

Taufik Taufik · Ali Masjono · Irwan Kurniawan · Karno Karno

Platform food delivery service merupakan salah satu bentuk digital marketing yang diterapkan oleh sebagian UKM bisnis kuliner. Penelitian ini menguraikan peranan platform food delivery service dalam mendukung 8 aspek stimulus perusahaan (marketing mix) bisnis kuliner UKM di masa new normal. Metode yang digunakan melalu...

What Factors Shape Whether Digital Food Marketing Appeals to Children?

Valderrama, Camilo · Olstad, Dana · Lee, Yun · Lee, Joon

OBJECTIVES: Children are exposed to large amounts of unhealthy food marketing on digital media. This marketing contains elements that marketing experts consider child-appealing, such as cartoons, bold colors, and childish font styles. Although these elements capture children's attention, there is still ambiguity regard...

Marketing business development plan based on competitor analyses

Lahtinen, Kalle

As it is in any industry, a company has to be able to follow or set trends to stay relevant in competition and thrive in the market. This report studies the trends among SME marketing companies in the southern and south-western parts of Finland to understand what the successful companies in the field are doing correct,...