Buscador de Tesis y publicaciones académicas

Strategi Komunikasi Pemasaran Offline dalam Membangun Brand Image Skintific di Tengah Dominasi Digital pada Konsumen Watsons Pakuwon Mall Surabaya

null Teresia Angelin · null Fitria Widyani Roosinda · null Ariyan Alfraita

This study was motivated by the dominance of digital marketing, which has led to a decline in physical store traffic and weakened the brand image of beauty retailers. Consequently, Skintific needs to strengthen its offline marketing communication strategy at Watsons Pakuwon Mall Surabaya. This study employed a qualitat...

Dataohjatun markkinoinnin mahdollisuudet ja haasteet

Ylitalo, Aleksi

Marketing is continuously transforming. Same marketing methods that were used in the past do not apply to the digitally savvy consumers anymore. Technological solutions and marketing automation are forming the core for dynamic digital marketing. Marketing has become real-time marketing and it is used as a continuous pa...

A ‘major breakthrough’, yet potentially ‘entirely ineffective’? Experts’ opinions about the ‘total ban’ on unhealthy food marketing online in the UK’s Health and Care Act (2022)

Harris, JL · Boyland, E · Muc, M · Ells, L · y 5 más

AbstractThe UK’s Health and Care Act (2022; paused until 2025) includes a globally novel ban on paid-for online advertising of food and beverage products high in saturated fat, salt and sugar (HFSS), to address growing concerns about the scale of digital marketing and its impact in particular on children’s food and bev...

The Role of Digitalization in the Development of Marketing and its Impact on the Organizational Structure of Enterprises

Nataliia Maliarchuk

Rapid technological change, constant development of digital tools and the proliferation of internet technologies have transformed marketing strategies and the way we interact with customers. In this context, understanding and exploiting the opportunities offered by digitalisation is becoming a critical element of succe...

Digital Marketing, Internet Banking and the Current Global Economy : United Bank for Africa

Ngwa, Shu John

The growth of digital marketing in the world today has been of tremendous effect and these effects have been both positive and negative. The objective of the research was to find out the impact of digital marketing on the current global economy and the case institution was United Bank for Africa. United Bank for Africa...

Identifying factors that shape whether digital food marketing appeals to children

Camilo E Valderrama · Dana Lee Olstad · Yun Yun Lee · Joon Lee

AbstractObjective:Children are frequently exposed to unhealthy food marketing on digital media. This marketing contains features that often appeal to children, such as cartoons or bold colours. Additional factors can also shape whether marketing appeals to children. In this study, in order to assess the most important...

Decisiones relacionadas con el marketing táctico-operacional (marketing mix) en empresas de base tecnológica: un estudio exploratorio

Vasconcellos, Eduardo Pinheiro Gondim de

Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Van Loock, Neal · Vermeir, Iris · Geuens, Maggie

Herramientas de marketing digital como estrategia de adaptación frente a las nuevas perturbaciones del mercado para las micro y pequeñas empresas de muebles de madera en Villa el Salvador - Perú.

Salinas Ramos, Yuan Zulay

En la actualidad las empresas se encuentran en un entorno de constante cambio que se reflejan en la necesidad de adaptar las estrategias de negocios a los nuevos escenarios para mejorar la permanencia en los mercados. En este sentido desarrollar y/o implementar estrategias innovadoras de Marketing (como la adopción de...

Estrategias de marketing digital para una empresa de alta repostería de la ciudad de Córdoba, Veracruz

Ariadna Lissette Sánchez Lozano · Abraham Vásquez Cruz

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