Buscador de Tesis y publicaciones académicas

A Financial Perspective on Online and Offline Marketing in the F&B Industry: Evidence from Cirebon Msmes

null Muhammad Fikri Abdullah · null Ahmad alfariz · null Lis Tatin Hernidatiyantin · null Soesanty Maulany

This study aims to analyze the effectiveness of online and offline marketing strategies in the food and beverage industry in Cirebon and identify the challenges and success factors of each strategy. Using a mixed-methods approach, data were collected from 50 MSMEs through surveys and in-depth interviews with 10 busines...

Strengthening the Epistemological Basis of Sharia Marketing Management Through Academic Mentoring in FEBI UIN SATU Tulungagung

Lisa Yuni Lestari · M. Nanang Febrianto · Johan Dwi Sutikno · Muhammad Aqim Adlan

Sharia marketing management is the foundation for achieving benefits through business practices. Sharia marketing emphasizes not only the halal aspect of the product but also the ethics and blessings in the process. The application of sharia marketing epistemology in learning faces several obstacles that affect the qua...

Economic philosophy of cross-border marketing: formation and development in terms of digital integration

Kristian Hehedosh

The aim of the article. The aim of the study was the development of theoretical provisions for the cross-border marketing formation as well as its development in terms of digital integration. To achieve this goal, it was necessary to solve the following objectives: to provide a clear understanding of cross-border coope...

A new marketing strategy in the digital age: Meta-universe marketing

Zhengchang Jing · Hexiao Kang · Jia Liu · Aiyu Sun

The Role of Instagram Reels in Modern Digital Marketing

basheer, sanju

This document highlights the importance of Instagram Reels in building online presence and driving marketing success.

Marketing Digital / Digitall Marketing

Antonio · Eladio Ramón · María del Carmen

Grado en Administración y Dirección de Empresas (E-2), Grado en Administración y Dirección de Empresas Mención Internacional (E-4)

Auto Reparaciones Mallabiena SL: Plan de Marketing

Isasi Sanchez, Eneko

Plan de Marketing de la empresa Auto-Reparaciones Mallabiena S.L.

Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90]

Arvind Rangaswamy · Nicole Moch · Claudio Felten · Gerrit van Bruggen · y 2 más

Digital food platformization in Algeria: Reconfiguring markets, marketing and consumption practices -The case of Yassir Food

Kamel Chikhi

Food systems are increasingly changing under the impact of digital transformation, from the digitalization of marketing and transactions toward the rise of platform-based market organization. This paper explores the movement from food digitalization to food platformization in Algeria via an exploratory case study of Ya...

PENERAPAN STRATEGI DIGITAL MARKETING UNTUK PENINGKATAN PROMOSI DI INSTAGRAM PADA UMKM (STUDI KASUS CV. SATOEASA UNTUK INDONESIA)

Sadr Lutfi Mufreni · Muhammad Nur Kamil Almubaroq

Pada era industri 4.0, digital marketing merupakan media pemasaran yang mempunyai pengaruh sangat besar. Dengan memanfaatkan digital marketing, media sosial dapat menjadi salah satu alternatif strategi untuk memudahkan para pelaku bisnis dalam meningkatkan promosi. Dalam promosi hal utama adalah membuat pesan persuasif...