Buscador de Tesis y publicaciones académicas

The link between digital media and making travel choices

Sonja Oklobdžija · Jovan Popesku

The development of new information technologies, especially the Internet, has led to changes in the approaches of applying marketing in tourism in many ways. Under these circumstances, digital marketing is gradually taking the leading role in every modern tourism marketing strategy. As the world becomes increasingly in...

The Influence of Visual Sensory Marketing on Brand E-Reputation and Purchase Intention in the digital age: A Quantitative Bibliometric Review (2015–2025)

MAHDAOUI, Olaya · NAOUI, Fouad · LAMZOUGHI, Meryem

In a context where digital environments are redefining interactions between brands and consumers, visual sensory marketing is asserting itself as a strategic lever for differentiation. This study proposes a quantitative bibliometric review of scientific publications published between 2015 and 2025, focusing on the rela...

Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform

Qiwei Han · Carolina Lucas · Emila Aguiar · Patrícia Macedo · y 1 más

AbstractThis paper presents a novel approach to privacy-preserving user modeling for digital marketing campaigns using deep learning techniques on a data monetization platform, which enables users to maintain control over their personal data while allowing marketers to identify suitable target audiences for their campa...

Estrategias de marketing digital y fidelización de clientes del Hotel Las Terrazas del Cumbaza, 2022

Lozano Alberca, Pierina

La investigación tuvo como objetivo determinar la relación entre las estrategias de marketing digital en la fidelización del Hotel las terrazas del Cumbaza, 2022. La investigación fue tipo básica, diseño no experimental, transversal y descriptivo correlacional, cuya población fue de 457 clientes y la muestra fue de 209...

Consultoria e formação em marketing digital para PME’s

Oliveira, Cátia Sofia Cunha de Azevedo

Complemento is a project to start a diagnostic, consulting and training Digital marketing Company. The targets for this project are micro, small and medium enterprises (SMEs) in Portugal. After a study about the definition and importance of Digital marketing for SMEs, the matter of outsourcing services, essential for t...

Tourism marketing through conservation in the digital era: A literature review

Dr Farai Chigora, Mrs. Chipo Katsande, Dr Tabani Moyo

AbstractThis study followed an innovative trajectory towards sustainable marketing approachesthat a brought about through digitalisation. The focus being that tourism destinations arelikely to attract more tourists if they apply digital marketing tools as compare to othertraditional methods. Also in the sense that glob...

B2B digital marketing strategy: a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditioning industry

Bakhtieva, Elina

Research background: Digital marketing has changed the nature of company-to-customer communication. With rising information overload and reduced decision-making time, touchpoints have gained additional importance by yielding customer loyalty. Yet, the existing digital marketing tools have failed to keep pace with these...

An Implemetation of Islamic Marketing Ethics among Muslimpreneurs on Digital Marketing Via Facebook

Norizah Mohamed @ Haji Daud · Mohd Faizal P. Rameli · Norajila Che Man · Noorfazreen Mohd Aris

Effective Digital Marketing Channels : Case: Aryan Technologies

Paavola, Taimo

The purpose of the study is to understand what kind of digital marketing must be made by the case company in order to obtain B2B customers. The study attempts to answer the question: which marketing channel is the most cost-effective channel for the case company. The study is based on the idea that the case company Ary...

Integrating Full-Stack Marketing Competence into Technical Organizations: A Longitudinal Study on Capability Development and Cultural Adaptation at Techsila LLC

National University of Modern Languages

This comprehensive longitudinal research investigates the transformative process of embedding full-stack digital marketing competencies within Techsila LLC, a US-based IT consulting firm. The eight-month mixed-methods study documents how technical professionals develop strategic marketing capabilities, moving beyond to...