Buscador de Tesis y publicaciones académicas

The Impact of the Digital World on the Buying Behaviour of Generation Z

Zuzana Rosnerova · Olga Ponisciakova · Eva Kicova · Mariana Strenitzerova

Background and aim: This study examines the impact of the digital world on the purchasing behaviour of Generation Z, with a specific focus on the Slovak context. While existing literature often analyses global or non-Slovak populations, this work provides a contextually grounded analysis of how digital exposure, online...

Ethics in Digital Pricing

Nilgün Sarıkaya

Are digital natives eco-friendly consumers?

Wided Batat

Ethics in Digital Payment

Mustafa Koç

E-MARKETING DENGAN MENERAPKAN METODE MARKETING MIX (STUDI KASUS : CV. ARJUNA ADVERTISING/DIGITAL PRINTING)

Nurhamidah Lubis · Edy Rahman Syahputra · Halim Maulana

Teknologi informasi pada zaman sekarang yang semakin maju dan berkembang dapat dimanfaatkan dalam mempermudah melakukan pekerjaan salah satunya adalah CV. Arjuna Advertising/Digital Printing. CV. Arjuna Advertising/Digital Printing merupakan usaha yang bergerak di bidang percetakan pada proses pemasaran yang berjalan t...

Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust

Omar Abdulaziz Sultan Abdullah · Junainah Mohd Mahdee · Nurazlin Mohd Fauzi

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework that integrates four core touch-points, including social media marketing, email marketing, search eng...

Pelatihan digital entrepreneurship untuk memasuki pasar virtual

Anny Widiasmara · Heidy Paramitha Devi · Puji Nurhayati · Richo Diayan Aviyanti · y 2 más

The increase in the number of MSMEs will not contribute and sustain if MSMEs are not able to compete with the changing times. Internet of Things (IoT) is one form of changing times that has an impact on all aspects, including business. The impact of IoT on business is the shift of business from conventional business to...

Research on the Dual-driving Mechanism of Social Media Marketing on Enterprise Brand Building and Sales Growth in the Digital Age: From the Perspective of Operations Management

Yiyun Xie

In the digital age, social media marketing has become a crucial strategy for enterprise development. As the digital landscape continues to evolve, businesses are constantly seeking effective ways to stand out and connect with their target audiences. Leveraging its advantages such as wide coverage, low cost, and high in...

DICCIO BUSINESS FRAMEWORK SEBAGAI STRATEGI PERTUMBUHAN UMKM (USAHA MIKRO, KECIL DAN MENENGAH) DI INDONESIA

null Deni · Koleta Saraswati · Yuli Setiawan · Yosi Stefhani · y 1 más

UMKM di Indonesia berperan penting dalam perekonomian, namun masih menghadapi tantangan dalam hal pertumbuhan dan daya saing. Penelitian ini membahas implementasi DICCIO Business Framework sebagai pertumbuhan UMKM di Indonesia. DICCIO Business Framework mencakup empat pilar utama yaitu Digital Marketing, Cause-Collabor...

PERANCANGAN DIGITAL MARKETING SEBAGAI STRATEGI PENGEMBANGAN USAHA SONGKET CEK ONAH PALEMBANG

Purwati Purwati · Jalaludin Sayuti · Nadhira Tasya Melati

Cek Onah songket business is one of the Palembang songket weaving craftsmen. So far, the products have only been marketed through word of mouth marketing and participating in exhibition activities as a promotional medium, so that the market share has not reached the expected target, and it is necessary to do online mar...