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Rianggede Village is located in Penebel District, Tabanan Regency, Bali Province. One of the goals in carrying out trading activities is to make a profit. Therefore, it takes a marketing effort that business actors must carry out to achieve goals. The application of the Internet network as a medium for promotion and tr...
Yenni Daud · Johannes Baptista Halik · Kordiana Sambara
This study addresses the growing challenge of converting digital marketing exposure into actual purchasing decisions in the motorcycle industry, where consumer trust remains a critical issue. The research focuses on the role of perceived trust in linking digital marketing activities with Yamaha motorcycle purchase deci...
This study examines the impact of digital marketing practices specifically email marketing, social network marketing, mobile phone marketing, and website marketing on banking performance, using Ghazanfar Bank in Afghanistan. The objective is to determine which digital marketing components most significantly enhance ban...
The subject of the study is the peculiarities and prospects of the development of digital marketing. The purpose of the study is to determine the mechanism for improving digital marketing in the national economy.Research methods. The article uses the dialectical method of scientific knowledge, the method of analysis an...
9. Industry and infrastructurenational economy,economics and businesssocial sciences
This study examines the significance of digital marketing strategies in the development of e-commerce in Uzbekistan, a sector that has rapidly expanded under the influence of global digital transformation. As consumer behavior increasingly shifts toward online platforms, businesses are compelled to integrate advanced d...
This study is titled 'Digital Marketing Strategies for Business Sustainability through Marketing Performance as a Mediating Variable in Souvenir Businesses of Merangin Regency.' The aim of this research is to examine the impact of Digital Marketingon marketing performance in the souvenir businesses of Merangin Regency....
Digital marketing has transformed how higher education institutions (HEIs) attract, engage, and retain students. With the proliferation of internet access and social media, institutions are increasingly leveraging digital tools to build their brand, reach prospective students, and enhance educational engagement. This r...
Technological developments have created many opportunities for many sectors. One of them is the opportunity for students to start becoming MSME actors. A business that utilizes technological media has a great opportunity to develop. Utilizing technology in a business can be done with digital-based marketing or what is...
In the era of the digital economy, enterprises increasingly interact with customers through online platforms, leading to the transformation of the traditional service marketing mix (7Ps) into digital contexts. However, the underlying mechanisms through which the digital service marketing mix influences enterprise perfo...
Abstract: Today's trend toward digital marketing is growing rapidly compared to the past due to the speed at which all of our lives are changing. In comparing both types of marketing (traditional vs digital), this research explores how each works, what is effective about it, how each type influences and how well consum...
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