Buscador de Tesis y publicaciones académicas

The impact of digital marketing on global brand image: A customer segmentation approach

null Deepesh Sheth

The impact of digital marketing on global brand image is an intriguing topic that has caught the attention of many marketers worldwide. Digital marketing has revolutionized how businesses communicate with their customers and has become an integral part of their marketing strategy. In this blog, we will explore the impa...

Transfromation of Traditional Marketing Strategy to Digital ; Challenges and Opportunities for Retailers

Petrus Loo

The transformation of marketing from traditional to digital methods presents both challenges and opportunities for retailers. Traditional marketing, such as print and television advertising, is increasingly losing its effectiveness in targeting specific audiences, while digital marketing offers flexibility and advanced...

Digital Marketing Plan for Case Company Techie Solutions

Hysenbelliu, Franci

The aim of this thesis was to create a digital marketing plan for the case companies Techie Solutions. The project objective was to design a digital marketing plan which support their current and future digital marketing endeavours. The digital marketing plan paramount goal to increase the commissioning company’s brand...

Introducing Digital Analytics and Analytical Tools

Frigenti, Pietro Paolo

Digital marketing plan case : Bitumipojat Oy

Jokila, Jenna

The purpose of this thesis was to create a digital marketing plan for the commissioner, Bitumipojat Oy, because they did not have a marketing strategy before. The company’s online store has been operating for few years, and they needed a marketing plan to increase their sales and attract new customers. Bitumipojat want...

PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING BAGI PELAKU USAHA KULINER DI KOTA BIREUEN

Munirul Ula · Rizal Tjut Adek · Muhammad Muhammad · Bustami Bustami · y 2 más

During the Covid-19 disaster, the condition of Micro, Small and Medium Enterprises (MSMEs) in Bireuen Regency was very alarming. The impact of the pandemic outbreak and regulations related to the Enforcement of Restrictions on Community Activities have caused sales turnover to decline, therefore culinary entrepreneurs...

Scope, Opportunities and Challenges of Digital Marketing in Indian Context

Zeena Premila Cutinha · Dr. S Sriranjani Mokshagundam

Consumer expectations and needs have taken on a shape as a result of Internet reform and the nation's economic expansion, making service comfort and delight critical factors in product choice. Numerous brands continue to assess the shifting consumer needs, create appropriate products, and locate markets to connect with...

Digital Marketing Approaches for Sustainable Development of Start-Ups in India

Dr. K. B. Ratna Kumari

The success of the startups relied on the commercialization of innovative potential ideas into successful and sustainable business model. This is attributable to product innovation, strong base of potential customers, cost control, substantial revenue, and profit generation in the long run. However, the among all funct...

PERAN DIGITAL MARKETING DALAM PENDAPATAN MASAGENA TEA AND COFFEE DI SENTRAL BISNIS MASAMBA

ROSANTI, ROSANTI

ABSTRAK Rosanti, 2023. ”Peran Digital Marketing dalam Pendapatan Masagena Tea and Coffee di Sentral Bisnis Masamba”. Skripsi Program Studi Prodi Manajemen Bisnis Syariah Institut Agama Islam Negeri (IAIN) Palopo. Dibimbing oleh Muzayyanah Jabani Skripsi ini membahas tentang Peran Digital Marketing dalam Pendapatan Masa...

Market Penetration through Digital Marketing: A Case Study of a Tractor Dealership During Covid-19 Pandemic

Vishesh Rai · Vishesh Rai Chauhan

The present study investigates the efficacy of digital marketing strategies in enhancing customer reach and sales for a tractor dealership, “Shyam Tractors of Sonalika International Tractors Limited,” located in Seoni, Madhya Pradesh, during the COVID-19 pandemic. The dealership adopted digital marketing to stimulate a...