Buscador de Tesis y publicaciones académicas

Revolutionizing Sports Marketing through Digital Strategies

Ada Gashi

The landscape of marketing in the sports industry has been profoundly altered by the emergence of digital technologies. This study investigates the adoption of digital marketing techniques in sports, comparing them to conventional marketing methods. By analyzing recent case studies from prominent sports entities, we hi...

Digital marketing communication practices and effectiveness - Lessons from the Small and Medium Enterprises(SMEs) restaurant industry in Malaysia

S. Ganesan, Gunalan

The restaurant sector in Malaysia has experienced rapid growth, driven by changing lifestyles, social demographics, and the influence of social media. This project investigates digital marketing communication practices and their effectiveness within the SME restaurant industry in Malaysia. The study addresses the knowl...

THE IMPACT OF THE GDPR ON DIGITAL MARKETING

Bošković Batarelo, Marija

This article aims to provide a comprehensive assessment of the interactions between digital marketing and data protection laws, focusing on the EU General Data Protection Regulation (GDPR). Although other domains of the law are also relevant for the digital marketing compliance, such as consumer protection law, e-comme...

Digital Marketing Strategy and Sales of Household Products in Pari Urban Village: A Case Study

Sanny, Annisa · Ritonga, Husni Muharram · Suwarno, Suwarno · Putri, Indah Febriani

This study aims to help the inhabitants of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency by developing and implementing marketing strategies through digital marketing medium to boost sales of household products. To ensure that the domestic industry's products are well-known and in demand beyond the i...

Analysis of The Effect of Digital Marketing, Product Innovation and Market Orientation on Marketing Performance through Competitive Advantage as an Intervening Variable (Case Study of Coffee Shop at Medan)

null Gilang Suryabuana · null Muhammad Anggia Muchtar · Syahyunan Syahyunan

This study aims to analyze the effect of digital marketing, product innovation and market orientation on marketing performance through competitive advantage as an intervening variable. The method used is causal associative research with a quantitative approach, which aims to examine the relationship between one or more...

Working in Digital Marketing

Autoría no especificada

Literasi Digital Marketing Pada Wirausaha Perempuan Di Sumatera Utara

Erwansyah Erwansyah · Endang Sulistya Rini

Abstract In digital era, digital marketing is one of the most effective ways to support marketing activities and increase sales. However, there are still many people who do not understand digital marketing, especially among women entrepreneurs in North Sumatra. Although they are accustomed to using social media as a co...

Digital Marketing in The Hospital: A Scoping Review

Alexandra Francesca Chandra · Mardiati Nadjib

Hospitals know smart users better through digital marketing than traditional marketing. The goal of hospital marketing is to assess and understand potential patients' needs and wants so they can meet those needs at the highest level. The Internet, email, and social media are cheaper than direct marketing and can create...

Renaissance of project marketing: Avenues for the utilisation of digital tools

Ståhle Matias · Toukola Sebastian · Mahlamäki Tommi

Project marketing differs from other business-to-business (B2B) marketing processes due to its uniqueness and complexity of offers, which in turn makes the management of project marketing challenging. Although the use of digital tools has received increased attention in research on other forms of B2B marketing, few pre...

Engineering in digital marketing

Tatiana Kalodnik

Revealed the features of engineering in digital marketing. Engineering in digital marketing as an approach to improving marketing systems based on restructuring and / or modernizing existing market relations using the expanding potential of digitalization.