Buscador de Tesis y publicaciones académicas

THE BASIC REVIEW OF DIGITAL MARKETING TECHNOLOGIES IN DEVELOPMENT OF ENTERPRISES

Abdulaziz Aliev

The current article focuses on the features of digital marketing technologies and the reviews theoretical aspects of digitalization marketing. Meanwhile, it studies the elements of digital marketing technologies utilized in garment and textile enterprises.

Digital Marketing as a Tourism Village Marketing Strategy in East Java’s Horseshoe Region

Dita Nurmadewi

If supported by digital marketing, tourism villages can be a major economic driver in rural communities. Because through digital marketing, the tourism industry is able to expand its market and attract more tourists. This study intends to map the need for information technology for digital marketing as a strategy to en...

Literasi Digital Marketing Pada Wirausaha Perempuan Di Sumatera Utara

null Erwansyah

Abstract In digital era, digital marketing is one of the most effective ways to support marketing activities and increase sales. However, there are still many people who do not understand digital marketing, especially among women entrepreneurs in North Sumatra. Although they are accustomed to using social media as a co...

Integrated Digital Marketing

Ira Kaufman · Chris Horton · Mariusz Soltanifar

Pengaruh Social Media Khususnya Instagram, Influencer Marketing, Dan Digital Marketing Untuk Meningkatkan Brand Awareness

Eli Seba Sirait · Siti Normi Sinurat · Henri Saragih

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh social media khususnya instagram, influencer marketing, digital marketing terhadap brand awarness pada Jims Honey Medan. Jenis penelitian yang digunakan dalam penelitian ini adalah pnelitian kuantitatif. Penelitian kuantitatif merupakan metode peneliti...

An Analysis of the Impact of Digital Marketing on Consumer Behavior and Purchase Decisions in the Retail Industry

Manyoni Edson · Mr. Mac\\\'holder Mazumbo

The rapid integration of digital marketing has significantly transformed the global retail industry, influencing consumer behavior, purchasing decisions, and brand engagement. With the expansion of e-commerce, social media marketing, search engine optimization (SEO), email campaigns, and influencer marketing, businesse...

Digital Marketing Transformation in SMEs: Its Impact on Competitive Advantage

Desma Erica Maryati Manik · Sri Rezeki · Elisabeth Nainggolan · Susan Nainggolan

This study aims to examine the impact of digital marketing transformation on the competitive advantage of small and medium-sized enterprises, with digital capability and customer engagement as supporting constructs, with marketing managerial competence as a mediating variable and digital marketing capability as a moder...

THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI

Anita Sumelvia Dewi · Sudarmiatin Sudarmiatin · Erwin Syahputra

The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study use...

The Use of Social Media Marketing on Marketing Performance with Digital Capability as a Mediating Variable in Service MSMEs

Melan Susanty Purnamasari Purnamasari · Suwali Suwali · Afif Hendri Putranto Putranto · Syafi'ah Syafi'ah · y 2 más

This study aims to analyze the influence of social media marketing on marketing performance and digital capability in service-sector SMEs. The first hypothesis states that social media marketing has a positive impact on marketing performance. However, the results indicate that this hypothesis is not proven, with a P-Va...

The Impact of Digital Marketing on Consumer Behavior in Nepal: A Comprehensive Analysis

Thapa, Himal

This thesis explores the impact of digital marketing on consumer Behavior in Nepal, analyzing how digital platforms influence purchasing Decisions.Utilizing primary data from surveys and interviews, as well as Secondary data from existing literature, this study provides a detailed Examination of the current state of di...