Buscador de Tesis y publicaciones académicas

Digital marketing for sustainable tourism village in Bali: A mixed methods study

I. Made Darma Oka · I. Nengah Subadra

This study examines the crucial role of digital marketing in promoting sustainable tourism in the villages of Bali. It adopts a mixed methods approach, using qualitative and quantitative data collection and analysis. The qualitative data were obtained from semi-structured interviews with management teams who have exper...

Analysis of the Influence of Social Media on Marketing Information Systems in the Digital Business World

Khairul Akmal

This research aims to analyze the impact of social media use on marketing information systems in the context of digital business. The research method used was an online survey of a series of companies active in digital business, with a focus on the use and integration of social media in their marketing strategies. Data...

Digital Marketing Competence and Continuance Intention: Marketing Performance Mediates; Top Management Support Moderates Relationship

Conny Conny

This study aims to analyze the influence of Digital Marketing Competence on Marketing Performance and Continuance Intention, the influence of Marketing Performance on Continuance Intention, and the role of Marketing Performance as a mediation variable and Top Management Support as a moderation variable in salespeople w...

Digital Marketing Assistance Through Instagram Social Media for Hania Home Cake's MSME Catering in Setu Subdistrict

Candra Dwi Hardiana · Kasidjo Kasidjo · Nur Azizah

Digital marketing through social media has become a popular strategy in developing MSME businesses. Hania Home Cake, a catering business located in Setu Subdistrict, Bekasi, also utilizes social media, especially Instagram, as their primary marketing platform. However, they face several challenges such as not being lis...

Integration of Market Development Strategy with Digital Marketing and Integrated Marketing Communication on SMES Kribo

Dessy Elliyana · Dwi Kurniawan · Feny Tialonawarmi

The economic growth of Micro, small and medium is currently one of the business sectors that contribute to the regional economy. KRIBO has the potential to develop its business through digital marketing and integrated marketing communication through the right communication media, because some sales transactions are don...

Entrepreneurship Education and Digital Marketing: What Does the Future Hold?

Vanessa Ratten · Sumayya Rashid

Abstract Entrepreneurship education and digital marketing courses tend to be studied separately although some topics around digitalisation are similar to both. The aim of this chapter is to discuss in more depth how entrepreneurship education can embed more digital marketing techniques. This is useful particularly in r...

Effect of Digital Marketing Practices on Domestic Tourist Buying Behavior at Oway Travels and Tours ( Thaingar Aung Soe, 2024)

Thaingar Aung Soe

The main objective of the study is to examine the effect of digital marketing practices on domestic tourist buying behavior at Oway Travels and Tours. To achieve this objectives, the study employs both quantitative research method and descriptive statistics. Both primary and secondary data are utilized in this study. P...

What is Secret Recipe Behind Digital Marketing? The Study of Cross-Cultural Differences in Consumers’ Visual Perception and Personality on Digital Marketing Attitude

Ling-Wen Huang · Tseng-Ping Chiu

A importância do marketing digital nos clubes de futebol : estudo de caso Futebol Clube Paços de Ferreira

Brandão, Joana de Jesus Costa

O marketing digital tem registado um crescimento significativo nos últimos anos. Inicialmente, era adotado por empresas, contudo, atualmente, existem vários outros tipos de organizações que começaram a utilizar as estratégias de marketing digital. Nesta dissertação, apresentamos um estudo sobre o marketing digital e de...

Applications of Blockchain Technology for Digital Marketing

Kazi Turin Rahman

Using blockchain technology in digital marketing is still a budding concept. Hence, this chapter aims to do a systematic review of research published on this topic from 2015 to 2021 (Q1). The chapter will look to uncover the various impacts of using blockchain technology on digital marketing. Impacts include (but are n...