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This report has been prepared as partial fulfilment of the requirement for the cooperative education, faculty of Business Administration at Chandigarh University. Having expressed my interest and desire to work in the field of Digital Marketing department. I work on this project for 8 weeks straight from March 01,2023...
The traditional market has been replaced by digital marketing strategies because of how competitive the market is and how fast technology is changing. Digital marketing covers a large area, and in a market with a lot of competition, it means exploring business models that use digital technologies to cut costs and grow...
In recent years, the rapid evolution of digital technologies has reshaped the marketing landscape, prompting businesses to adapt their strategies for effective engagement with the target audience. As consumers increasingly rely on digital platforms for information, entertainment, and social interaction, traditional mar...
economics and businesssocial sciencesMarketing StrategiesDigital Age
Umban Adi Jaya · Hasti Pramesti · Fauzan Manafi Albar · La Ode Mbunai · y 1 más
AI and digital marketing are essential components in modern marketing strategies that can enhance efficiency and personalize consumer experiences. AI is used for data analysis, content personalization, chatbots, and market trend prediction, while digital marketing involves marketing through digital platforms such as so...
Today, as in every field, digital transformation is experienced in marketing. This transformation changes the way businesses do business and provides various benefits. For this reason, examining the effects of digital marketing on hotel businesses, which play a vital role in the tourism sector, is crucial. In this cont...
Hotel Businesseconomics and businesssocial sciencesSatış
Ponencia / congreso2022
Acceso abierto
Revisado por pares
Boost your brand image with digital marketing
Miteva, Natasha · Popova, Dushica
No different from the traditional marketing, digital marketing aims at building a programme to express organizational purposes, to keep in touch with customers, and meet and exceed their need, but with the use of technology tools. The continuous use of technology worldwide and digital marketing by organizations encoura...
Economics and businesssocial sciences12. Responsible consumption
null Yuni Sara · null Nuril Khusni Al Amin · null Nida Safira
This study aims to investigate the intricate relationship among marketing public relations, digital marketing, marketing mix, customer service, and customer loyalty within the contemporary business landscape. Employing a qualitative research design, the study utilizes purposive sampling to gather data from a diverse ra...
The rapid adoption of generative artificial intelligence (AI) in digital marketing has transformed how businesses communicate with consumers and build brand engagement. However, small and medium-sized enterprises (SMEs) in peripheral regions such as Bengkalis Island still face challenges in adopting advanced digital ma...
The rapid advancement of digital technologies has significantly transformed modern marketing strategies, particularly in the utilization of consumer data, message personalization, and digital platform–based interactions. However, this evolution also raises complex ethical challenges related to privacy protection and th...
This research-oriented bachelor’s thesis goal is to provide insightful information for Case Company X regarding digital marketing, specifically in terms of in-housing and outsourcing. The objective is to give Case Company X pros and cons of the orientation of digital market-ing internally and externally. The thesis com...
social mediasocial sciencessearch engine marketingrelationship marketing
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