Buscador de Tesis y publicaciones académicas

BEST DIGITAL MARKETING AGENCY IN NOIDA

India, Cinzel

Cinzel India is recognized as the best digital marketing agency in Noida, delivering result-driven and affordable digital marketing services to businesses of all sizes. We specialize in search engine optimization (SEO), social media marketing, Google Ads management, website development, content marketing, email marketi...

ROLE OF DIGITAL MARKETING IN MODERN MARKETING MIX STRATEGIES: A CONCEPTUAL ANALYSIS

Ms. Priyanka Jaiswal · Prof. (Dr.) Unmekha Tare · Mr. Neeraj Swamy

The study explores the evolving role of digital marketing within the traditional marketing mix framework. As technological advancements and changing consumer behaviors redefine marketing landscapes, digital channels have become integral to product promotion, distribution, pricing strategies, and even product developmen...

Digital Marketing in Practice:Design, Implement and Measure Effective Campaigns

Knight, Hanne · Vorster, Lizette

How do you create and measure digital marketing campaigns? How can you analyze competitor and consumer behaviour? How can digital marketing be conducted in a responsible and accountable way? Explore these areas and more with this definitive resource for students to understand and apply all the key components of digital...

The Impact of digital marketing strategies on consumer purchase intention - a case study of Unilever Kenya Limited

Muturi, M. N.

Digital marketing has emerged as a transformative force in shaping consumer behaviour and purchase intentions in today's highly competitive and interconnected marketplace. With the proliferation of digital platforms and technologies, businesses face growing challenges to engage consumers effectively and foster brand lo...

Digital marketing of standard essential patent licensing programs

Özmen Gülfem

The Age of Digital Services Marketing

Sebastiano Mereu

Introduction to Digital Content Marketing

Agata Krowinska · Christof Backhaus

Prospects and challenges of digital marketing

Sheetal Kapoor

Digital Marketing Networks and Partnerships

Autoría no especificada

Modern Marketing Strategies in a Digital Era

Autoría no especificada