Buscador de Tesis y publicaciones académicas

Developing DIGITAL Marketing in Small Business

Kasimova, F. (Fatima) · Аgzamov, А. (Аvazxon)

The article examines the role of digital marketing in small business and entrepreneurship, and examines the factors contributing to the development of small businesses.

A BIBLIOMETRIC REVIEW ON ISLAMIC MONETARY POLICY IN INDONESIA

Indi Rahmawati Windani

Digital transformation in marketing is revolutionizing the way businesses engage with customers, optimize processes, and achieve sustainability goals. This paper explores how innovations in digital marketing are driving the development of sustainable business ecosystems while contributing to the realization of the Unit...

El marketing digital como estrategia de posicionamiento

Lezama González, Alondra Stephanie · Alemán Urbina, Kelly Vanessa · González Martínez, Arian Nayely

El presente informe de seminario de graduación tiene como tema principal marketing digital y de subtema el marketing digital como estrategia de posicionamiento. El objetivo general de esta investigación consiste en plantear el marketing digital como estrategia de posicionamiento, con el fin de sustentar la total utilid...

Conventional VS Digital Marketing Channels for Hydroponic Vegetables in Kendari City, Indonesia: A Comparative Efficiency Analysis

Ananda Maura Aulia Prayugo · La Ode Alwi · Normal Bivariant Padangaran · Haji Saediman

This study analyzes the marketing channels for lettuce (Lactuca sativa) and pakcoy (Brassica rapa subsp. chinensis) in Kendari City, comparing conventional direct/offline channels with emerging digital platforms. A census of 16 hydroponic producers and a snowball sample of 6 marketing intermediaries were used to identi...

Digital Marketing, Product Quality, and Marketing Mix Construct: A Structural Equation Model on Customer Engagement among Coffee Shops in the Municipality of Santo Tomas

Connie Jean C. Rebote · Maria Lhoraine N. Marin · John Mark B. Lazaro · Helaria B. Carmona

Customer engagement is an attachment between a business and its customers, reflecting loyalty, satisfaction, and brand interaction. This study explores how digital marketing, product quality, and the marketing mix influence customer engagement. Data were collected from 200 consumers, with descriptive-causal and structu...

FUTURISTIC TRENDS IN DIGITAL MARKETING

Khushboo Sharma

In our interconnected and fast-paced world, businesses are continually exploring innovative ways to connect with their target audience and promote their products or services. Digital marketing has emerged as a powerful and dynamic strategy, utilizing the potential of digital technologies to effectively reach, engage, a...

Digital marketing in the agricultural sector and digital transformation in agricultural marketing

Atli, Hüseyin Fatih

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Matthew D. Vollrath · Salvador G. Villegas

AbstractThe use of analytics data in digital marketing has had a profound impact on the way marketers create consumer relationships and how firms make decisions. However, the marketing analytics literature offers little guidance on how digital marketing analytics tools should be selected and leveraged in service to the...

DIGITAL CONTENT MARKETING CONCEPT WITH PERSONAL CUSTOMER EXPERIENCE APPROACH ON RABBITHOLEID INSTAGRAM

Sartika Ekadyasa

In the middle of customers' growing mistrust of traditional advertising, firms need extremely efficient substitutes for traditional marketing communications. Under these circumstances, digital content marketing (DCM) is gaining prominence on a worldwide scale and is rapidly being recognized as a crucial element in orga...

Digital marketing: pelatihan dan pendampingan kepada UMKM tenun binaan Desa Nifukani Kabupaten TTS

Irience R. A. Manongga · Klaasvakumok J. Kamuri · Andrias U. T. Anabuni · Yonas F. Riwu

Abstrak Saat ini trategi digital marketing menjadi keharusan bagi UMKM agar meningkatkan daya saing, namun hal tersebut belum dilakukan UMKM tenun binaan desa Nifukani karena masih menggunakan metode pemasaran konsensional yang disebabkan olej keterbatasan literasi digital. Atas masalah tersebut, kegiatan ini bertujuan...