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<span lang="EN-US">This study aims to analyze the influence of digital marketing and relationship marketing on consumer purchasing decisions on the Shopee e-commerce platform. With the development of technology and increasing internet usage, Digital Marketing has become one of the effective marketing strategies to reac...
Counseling on COVID-19 focuses on providing accurate and up-to-date information about the coronavirus, preventive measures, health management, and efforts to break the chain of spread of the virus. The purpose of this outreach is to increase public awareness about COVID-19 and encourage healthy and safe behaviors. On t...
media and communicationssocial sciences3. Good health
This bibliometric analysis aims to delineate the progression of research in the domain of digital marketing by examining 513 English-language articles published in Scopus during the period of 2003–2024. An examination of scholarly productivity indicates an upward trend, as evidenced by the increase in publications from...
customer engagementmachine learning9. Industry and infrastructurecontent marketing
I. G. N. Andhika Mahendra · I. G. N. Anom Maruta · Ayun Maduwinarti
The conditions of the Covid-19 Pandemic since the beginning of 2020 have been followed by policies limiting community activities and strict controls that paralyzed almost all sectors of the community's economy, and decreased trade. This condition affects developments in the micro, small and medium enterprises (MSMEs) s...
Hina Gull · Saqib Saeed · Hamzah A. K. Alaied · Ali N. A. Alajmi · y 3 más
Marketing is a core business function to communicate the value of a product to its customers. Digital technologies have transformed this business function into digital marketing, which is the core focus of the digital transformation drive of business organizations. Digital marketing relies on modern technologies to rea...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
The era of the industrial revolution has had an impact on the rapid and rapid development of information technology and telecommunications. This causes business competition is also increasingly competitive. Today's media business has transformed into the digital era. This study aims to analyze the Digital Marketing Str...
Digital marketing has become an essential tool for businesses to promote their products and services in the moderndigital era. With the rapid growth of internet usage and advancements in information technology, organizationsare increasingly adopting online platforms to connect with customers. This project focuses on un...
The purpose of this paper is to briefly introduce digital marketing gamification. It also introduces how to use gamified digital marketing to improve customer engagement and loyalty, as well as the advantages and challenges of implementing gamification.
null Hartiningsih Apriliza · Sulastri Sulastri · Aslamia Rosa
Introduction: This research aims to investigate the impact of digital marketing on the performance of MSMEs in Palembang, specifically at Palembang Indah Mall (PIM).Methods: The sample in this study consisted of 91 SMESs, which were obtained through a simple random sampling technique. The data collection method involve...
Introduction: As a health service provider institution, hospitals are required to provide quality and reliable services following community expectations. Hospitals as one of the places to obtain services depend on the level of patient visits. Marketing mix and communication strategies become vital tools for hospitals a...
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