Buscador de Tesis y publicaciones académicas

The impact of digital marketing in achieving institutional excellence

Amer Muflih Alkufahy

Introduction: Digital marketing has emerged as a crucial topic in research Promotion and marketing Contemporary, addressing different factors across multiple fields. This study aims to investigate the relationship between digital marketing and institutional excellence, as well as the moderating role of digital marketin...

Enhancing Sales Revenue in Tanzania Small and Medium - Sized Enterprises (SMEs): A Comparative Analysis of Digital Marketing Impact in Morogoro Municipality

Domeniter Kathula

The purpose of this study was to conduct a comparative study of sales revenue among Small and Medium - Sized Enterprises (SMEs) utilizing digital marketing and those not employing digital marketing in Tanzania by using Morogoro Municipality as a case study. The study employed mixed research approach and a cross - secti...

Penerapan Digital Marketing Dalam Menigkatkan Penjualan Produk Buket Bunga (Studi Kasus:Posie Florist)

Ailsacia Cyrilla Qaf · Eni Setyowati

Digital marketing is among the most successful and efficientmarketing models amidst the rapid and massive changes in technology. Compared to traditional advertising such as print or television ads, digital marketing is often more cost-efficient. The purpose of this study is to measure the effectiveness of online advert...

Exploration OF Marketing Strategy OF Cross-Border E-Commerce Enterprises Under DIGITAL Marketing Mode

Guang, Y. (Yang)

In the era of digital economy, the digital marketing model brings opportunities and challenges to cross-border e-commerce enterprises. This paper conducts an in-depth study on the marketing strategies of cross-border e-commerce enterprises under the digital marketing model, including global market research and analysis...

Designing a Competitive Digital Marketing Model in Mashhad Leather Industry

Fahime Khajavi Dehshib · Amir Ghafourian Shagerdi · Golnar Shoujaei Baghini · Mohammad Reza Rostami

The present study aimed to design a competitive digital marketing model in Mashhad leather industry. This study employed a qualitative approach to research. The research population in the qualitative phase included experts and managers of leather industry in Mashhad, of whom ten were selected purposively and non-random...

Digital Marketing Strategy For Case Company X

Kaivola, Suvi

This research examined how can a digital marketing strategy be created and utilized to increase brand awareness for Case company X. The aim was to analyze the company’s digital presence, evaluate its competitive positioning and formulate a strategic digital marketing strategy to increase brand awareness based on resear...

Analisis Hubungan Digital Marketing Dengan Loyalitas Pasien Umum Rawat Jalan Di RSUD Labuang Baji

Nurfardiansyah Burhanuddin · null Septiyanti · null Tri Wahyuningsih · null Zarah Alifani Dzulhijjah

RSUD Labuang Baji telah menerapkan digital marketing melalui media sosial, website dan sistem informasi rumah sakit sebagai upaya memperluas jangkauan layanan dan memperkuat hubungan dengan pasien. Namun, penerapan digital marketing di RSUD Labuang Baji masih belum optimal dalam membentuk loyalitas pasien umum rawat ja...

Pengenalan Digital Marketing Untuk Membentuk Kewirausahaan Dini Bagi Pelajar Menengah Kejuruan

Irfan Ardiansyah · Septi Mariani · Budi Utami · Christera Kuswahyu Indira · y 13 más

Kegiatan abdimas ini memberikan pengenalan Digital Marketing kepada pelajar jenjang kejuruan dimana lulusannya diharapkan dapat mandiri dengan berwirausaha. Tujuan pengabdian masyarakat ini untuk memberikan pengenalan sebagai bentuk kewirausahaan dini bagi pelajar jenjang menengah kejuruan untuk lebih memahami tentang...

Digital marketing and consumer scepticism. Can viral marketing alleviate consumer digital marketing fears on online electrical gadgets purchases in Zimbabwe?

Sinothando Tshuma · Mercy Dube · Regis Misheal Muchowe

STRATEGI KOMUNIKASI PEMASARAN DIGITAL PT. KOMPAS MEDIA NUSANTARA DALAM MENINGKATKAN JUMLAH PAID USERS PORTAL BERITA BERBAYAR Kompas.id

Putrianti Mungi Kurniasari

Online media business competition in Indonesia requires Kompas Daily Newspaper to take efforts to promote Kompas.id. This study aims to find out how digital marketing communication strategy in increasing paid users Kompas.id. This type of research is case study with qualitative approach and in-depth interview data coll...