Buscador de Tesis y publicaciones académicas

Closer Defining of the Content of the Concept of Bank Marketing in the Context of Digitalization of the Economy

Lozynska Olha I.

The article is aimed at exploring the evolution of scientific approaches to defining the essence of bank marketing, closer defining the content of the concept of bank marketing in the context of digitalization of the economy, determining the essence and place of digital marketing in the general system of bank marketing...

PENGARUH DIGITAL MARKETING, MARKETING ABILITY, DAN KOMPETEN MARKETING TERHADAP MARKETING PERFORMANCE PADA PELAKU UMKM

Agustini Tanjung · Arief Fatuhir Rahman · Raden Ahmad Syailendra

ABSTRAKPerkembangan teknologi digital telah membawa perubahan besarterhadap aktivitas pemasaran, terutama bagi pelaku Usaha Mikro,Kecil, dan Menengah (UMKM). Pemanfaatan digital marketingmenjadi salah satu strategi yang banyak digunakan untukmeningkatkan jangkauan pasar dan efektivitas promosi. Selainfaktor teknologi,...

Chapter 5: Natural Language Processing in Digital Marketing

Autoría no especificada

Craft-Based Digital Entrepreneurial Marketing (CDEM)

oyedele, adesegun

Data set for Craft-Based Digital Entrepreneurial Marketing (CDEM)

The Impact of Digital on Marketing Strategy

Anna Tarabasz

Revolutionizing B2B Supply Chains Through Digital Marketing Disruption: Future Trends and Opportunities

Gautam Srivastava · Surajit Bag

ABSTRACT This study examines how digital marketing contributes to the transformation of business‐to‐business (B2B) supply chain management through a systematic literature review of peer‐reviewed articles. While existing research has largely focused on digital marketing in business‐to‐consumer settings, its role in resh...

A STUDY ON DIGITAL MARKETING STRATEGIES TOWARDS GROWTH & SUSTAINABILITY OF SME'S IN BANGALORE

Autoría no especificada

Small and Medium Enterprises (SMEs) play a crucial role in economic development by generating employment opportunities, encouraging innovation, and supporting balanced regional growth. In the digital era, the adoption of digital marketing strategies has become an essential factor in enhancing the competitiveness and lo...

Peran Mahasiswa Magang Bagi UMKM Penyedia Jasa Digital Marketing “Diva Digital” Di Kecamatan Buduran, Kabupaten Sidoarjo

null Ni Made Ida Pratiwi · null Sarah Nabilla Khoirunisa

Digital marketing is a service practice used to market products or services using digital media. Analysis of product or service marketing services before digital marketing developed was to use traditional methods such as print media, radio and television. Marketing using this old method involves promotions carried out...

Digital marketing in higher education: Role and prospects

Shokhrukh Sadikov

Purpose: This study aims to analyze the role, significance, and future prospects of digital marketing in higher education institutions, with a particular focus on student behavior, emerging digital technologies, and the national context of Uzbekistan. Research Methodology: This research employs inductive and deductive...

Pemasaran Digital untuk Bisnis Hospitality

Wulandari, D. P. (Dwi) · Pasaribu, P. (Pasaribu)

Buku kategori digital marketing yang berjudul Pemasaran Digital untuk Bisnis Hospitality ini memuat tiga pokok bahasan, yakni Social Media Marketing, Page set up, Content & Commercial Planning for Social Media Marketing, dan Anatomi Konten yang Dibagikan pada Instagram.