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98.214 resultados para «marketing digital»

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Artículo 2026 Revisado por pares

The Role of Digital Marketing in Developing Tourism Marketing Networks in Regions of Pulo Aceh

null Putri Mauliza · null Juwita · null Marlina · null Radhiana · y 1 más

This study aims to identify natural potentials integrated with local wisdom in the remote area of Pulo Aceh and to formulate an appropriate digital marketing system to expand tourism business marketing networks. The research employs a descriptive qualitative approach with data triangulation techniques, including field...

economics and business social sciences
  • Universitas Serambi Mekkah
  • DOI: 10.32672/picmr.v8i1.4220
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Artículo 2025 Acceso abierto

THE ROLE OF DIGITAL MARKETING IN ENHANCING MARKET REACH AND CUSTOMER ENGAGEMENT IN DELHI NCR ENTERPRISES

Vipin Kumar, Dr. Om Prakash Yadav · Dr. Muskan Khan

ABSTRACT This study explores how digital marketing strategies are influencing the expansion of market presence and improving customer interaction for businesses operating in the Delhi NCR region. With the rapid growth of online platforms and digital tools, enterprises are increasingly leveraging these technologies to c...

economics and business social sciences
  • International Journal of Advance and Innovati...
  • DOI: 10.5281/zenodo.15647943
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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Digital Marketing Strategy PT. Dewangga Travindo (Hajj and Umrah Agent)

Sri Choiriyati Choiriyati · Abizar Abizar · Ulil Albab · Rezki Febriansyah

The development of the internet has brought about changes in the implementation of company marketing strategies. This aligns with the increasing interest in Umrah and Hajj in Indonesia. This research aims to understand how PT implements the digital marketing strategy. DEWANGGA TRAVINDO (Umrah and Hajj Agency). This res...

economics and business social sciences
  • Institut Agama Islam Nasional Laa Roiba Bogor
  • DOI: 10.47467/elmal.v5i3.789
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Publication 2023 Acceso abierto

THEORETICAL APPROACHES TO EVALUATING THE EFFECTIVENESS OF DIGITAL MARKETING IN TRANSFORMING THE FINANCIAL MANAGEMENT SYSTEM

Associate Professor of Tashkent Financial Institute Sobirjonov Sanjar Sobirjonovich

This article presents the theoretical views of scientists regarding the correct evaluation of the possibilities of effective digital marketing in the process of transforming the financial management system in the activities of business entities and its use. Key words: financial management, digital marketing, marketing...

economics and business social sciences 8. Economic growth
  • Zenodo
  • DOI: 10.5281/zenodo.10389328
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Artículo 2021 Revisado por pares 35 citas

Innovative digital marketing management in B2B markets

Kyung Hoon Kim · Hakil Moon

Abstract This special issue of Industrial Marketing Management aims to develop useful knowledge and generate new insights into and applications of digital marketing in B2B markets. This special edition features 11 articles that cover topics related to digital marketing in a B2B context. This introductory paper briefly...

economics and business social sciences
  • Elsevier BV
  • English
  • DOI: 10.1016/j.indmarman.2021.01.016
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Publication 2026 Acceso abierto

THE ROLE OF DIGITAL TOOLS IN IMPROVING MARKETING MANAGEMENT EFFICIENCY IN TOURISM ENTERPRISES

Teshaboyev, Baxramjon

This thesis examines the role of digital tools in improving marketing management efficiency in tourism enterprises. The study analyzed the activities of 65 tourism enterprises in Uzbekistan. The results showed that marketing efficiency was on average 42.7% higher in enterprises utilizing digital marketing tools. Social...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.18975547
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Ponencia / congreso 2024 Acceso abierto

Digital marketing communications on the example of huawei and xiaomi companies

Fang Liao

This article aims to provide a comprehensive analysis of the digital marketing strategies employed by two prominent technology companies, Huawei and Xiaomi. Utilizing a comparative framework, the study evaluates the similarities and differences in their digital marketing approaches, highlighting key aspects such as soc...

ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки economics and business social sciences
  • Минск : Институт бизнеса БГУ
  • Belarus
  • English
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

The application of digitization and digital marketing for the recovery of Ukraine's economy

N. Nazarenko · A. Nochovka

The article explores the potential application of digital technologies and digital marketing for the post-war recovery of Ukraine's economy. The war in Ukraine has led to significant destruction and economic losses, making it crucial to explore pathways for recovery and development of the Ukrainian economy using modern...

digital technologies Economics as a science HF5001-6182 economics and business
  • V. N. Karazin Kharkiv National University
  • DOI: 10.26565/2311-2379-2024-106-04
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Artículo 2024 Revisado por pares

THE IMPACT OF DIGITAL TECHNOLOGIES ON THE TRANSFORMATION OF MARKETING COMPANIES

Natalia Usova · Daria Peterkina

The article examines the role of digital technologies in the transformation of marketing. The authors emphasize that digitalization has become an integral part of modern life, and companies are actively using digital technologies in their marketing strategies. The main advantages of digital transformation in marketing...

economics and business social sciences
  • Bryansk State University
  • DOI: 10.22281/2542-1697-2024-03-04-48-57
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Other 2025 Acceso abierto

Best Digital Marketing Course in Kerala with Placement Support

Best Digital Marketing Course in Kerala

Top-rated digital marketing training institute in Kerala offering practical courses with expert mentors, real-time projects, and guaranteed placement support. Learn SEO, Google Ads, social media marketing, content marketing, and more – perfect for students, job seekers, and entrepreneurs aiming to build a strong digita...

social sciences education
  • Zenodo
  • DOI: 10.5281/zenodo.15340508
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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