Buscador de Tesis y publicaciones académicas

Research of modern digital marketing trends

О.P. Сhukurna · T.M. Tardaskina · V.Y. Kofman

Object: the process of researching modern digital marketing trends and determining directions for their further de velopment. This study examines the key trends and tools shaping the modern marketing paradigm, as well as the challenges and opportunities facing companies in the digital economy. Methods: economic-analyti...

SEO Digital Marketing

Yaga, Baba

Enthusiastic about using excellent digital tactics to achieve results. Aiming to become certified by the Blockchain Council to combine blockchain, SEO Digital Marketing, and Best Digital Marketing Agency knowledge to create game-changing business solutions.

Digital marketing strategy of the higher educational institution: features and prospects

Makarevich, U. · Makarevich, V.

The article is devoted to the increasing role of digital marketing strategy, its development and implementation for higher educational institutions. The need for a systemic approach to the technology application to the marketing communications of higher educational institutions is underlined. Possible fields of digital...

PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING BAGI PELAKU UMKM DI DESA KERTOHARJO KELURAHAN KURIPAN KERTOHARJO

Danang Satrio · Ari Muhardono

Paguyuban Uripjoyo is an association of Micro Small Medium Enterprise (MSME) actors in Kuripan Kertoharjo Village. The impact of the pandemic outbreak and regulations related to the Imposition of Restrictions on Community Activities have caused sales turnover to decline, for that MSMEs are required to be more creative...

Effective Digital Marketing Strategies in the Technology Era

Roshanita Syarif · Nurhidayah Nurhidayah · Syamsu A. Kamaruddin

Background: In an increasingly competitive digital era, digital marketing strategies are the key to increasing a company's competitiveness. Digital media platforms must be able to be utilized by companies more effectively in order to reach a wider audience and have closer networks with consumers. This research aims to...

The Future of Digital Marketing: Leveraging Data Analytics for Business Growth

Dr. Nicholas J. Pirro

Digital marketing has become a cornerstone of modern business strategy, offering unprecedented opportunities to engage with customers and drive business growth. The rise of data analytics has further enhanced digital marketing efforts by enabling businesses to make data-driven decisions and optimize their marketing cam...

Digital Marketing throughout the use cycle

Marjolein Visser · Marcel Fokkema

Integrate sustainability into your digital marketing strategy

Orpana Taina

Digital Transformation in Marketing: From Marketing 3.0 to Marketing 5.0

Erie Riza Nugraha

Digital transformation has become a key driver of change across nearly every industry, including marketing. Modern marketing is shifting from the Marketing 3.0 approach, which focuses on building emotional connections and human values, to Marketing 5.0, where technology plays a crucial role in enhancing consumer experi...

SYSTEMATIC LITERATURE REVIEW: HUBUNGAN VARIABEL DIGITAL MARKETING TERHADAP KINERJA PEMASARAN

Vivi Herlina · Syahmardi Yacob

The advancement of information technology requires a business to utilize it; one of the utilizing of information technology to maximize marketing is using digital marketing. This study aims to answer the research question; what is the role of digital marketing in affecting marketing performance. The method was Systemat...