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This study investigates the influence of the marketing mix, innovation, and digital branding on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Using a quantitative approach, data were collected from 175 MSME owners and managers through a Likert-scale questionnaire. The data were...
Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. In the era of technological development and digitization in various fields, MSMEs as a type of business that has a large role in building the economy also need to experience development in the field of technology in market...
economics and businesssocial sciences8. Economic growth
The purpose of the present study is to investigate the role of competitive advantages and digital marketing on effective marketing in the tourism business of Thailand. In this study, the moderation role of price also determines effective marketing strategies. Digital technologies enable businesses to communicate with c...
basic medicinehealth sciencesmedical and health sciences
This study examines the impact of digital marketing on business performance in Morocco. Digital marketing has transformed modern business strategies, offering organizations the opportunity to increase brand awareness, customer engagement and sales performance. However, its effectiveness remains under-researched in Moro...
PT Karisma Garuda Mulia is a course and training institution located in Malang City, East Java. The training programs created by PT Karisma Garuda Mulia are centered on developing IT and digital technology skills which include courses in Microsoft Office Professional, graphic design and multimedia, web development, dig...
This research is motivated by the significant turnover obtained from the leading distributors and agents through digital marketing strategies. SR12 (Skin Relieve 12) Herbal Skincare only in Ponorogo. This study uses field research using a qualitative approach, with data collection techniques through observation and int...
Dr. Mehak Arora Dr. Mehak Arora · Balram Yadav Balram Yadav
Corporate Social Responsibility (CSR) has emerged as a pivotal element of modern business strategy, while digital marketing has transformed the way organizations communicate with their stakeholders. This research paper examines the intersection of CSR and digital marketing, exploring how companies leverage digital plat...
This complete beginner-friendly guide explains Digital Marketing kya hai in simple and easy-to-understand language. Specially designed for students, business owners, and job seekers, this presentation covers all the essential concepts of online marketing and how businesses grow using digital platforms in 2026.In this P...
This study aims to examine and analyze the role of digital literacy and financial inclusion on the financial performance of MSMEs through digital marketing effectiveness as a mediating variable. This research uses an associative quantitative method. The population in this study consists of MSMEs in Dompu Regency that c...
This study examines digital marketing strategies on the TikTok platform and their impact on consumer engagement. With the development of digital technology, traditional media marketing has been replaced by digital platforms. As a typical representative, TikTok is leading the industry change using its unique e-commerce...
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