Buscador de Tesis y publicaciones académicas

PENINGKATAN KAPABILITAS DIGITAL MARKETING BAGI PELAKU USAHA MIKRO KECIL DAN MENENGAH

Muhammad Subkhan · Syeh Assery · Selamat Riauwanto · Dwi Asmoro

Kegiatan Pengabdian Kepada Masyarakat yang bertema “Peningkatan Kapabilitas Digital Marketing bagi Usaha Mikro, Kecil, dan Menengah (UMKM) Padukuhan Paten Kalurahan Tridadi, Kecamatan Sleman” ini bertujuan untuk : 1) memberikan pengetahuan dan pemahaman kepada pelaku UMKM mengenai pentingnya digital marketing bagi usah...

digital marketing course in kerala

dotin

Dotin Digital Academy offers a digital marketing course in Kerala with practical training in SEO, Social Media Marketing, Google Ads, and more, guided by industry experts.

Improving the Marketing Activities of an Enterprise Through the Implementation of Digital Technologies

Brusentseva, Olga · Borovyk, Tetiana

The globalization and digitalization of national and global economies are shaping new approaches to organizing the marketing activities of economic entities. The emergence of new forms of doing business, particularly online commerce and digital marketing, which are based on promoting goods, services, and brands in the...

Deriving Strategic Insights and “Digital Value” From Digital Marketing Analytics

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Application of Digital-Based Marketing Strategies in Snack Businesses to Improve Student Entrepreneurship Spirit

Erma Novela · Anggen Dari · Jessica Artsheila Anggraini · Puan Aisyah Maharani

The increasingly sophisticated development of technology causes marketing trends to continue to grow, where marketing shifts from conventional to the digital world. Digital marketing provides many conveniences ranging from offering products, wider marketing reach and lower marketing costs. This study aims to determine...

Digital Marketing Performance

Tejinder Pal Singh Brar

Digital marketing managers are feeling the ever-increasing pressure to show the contribution of marketing activities and it's their primary concern towards their organization. The absence of responsibility has harmed the expected outcomes from the marketing campaigns. The best way to recover its impact is to show the r...

Digital marketing and sustainability

Arantes, Luzia

The use of digital marketing to promote sustainability is also a controversial topic. Nevertheless, digital marketing allows reaching consumers globally and the promotion of sustainability is urgent in our society. In this sense, this study aims to investigate the relationship between digital marketing, its tools and t...

How artificial intelligence is transforming digital marketing in international business

Gurung, Mohan

Artificial Intelligence has increasingly influenced digital marketing practices in international business environments. The purpose of this thesis was to examine how Artificial Intelligence is transforming digital marketing in the context of international business, with a focus on key applications, strategic value, and...

A Conceptual Model for the Adoption of Digital Marketing by Micro, Small, and Medium Enterprises

Xavier, Bibin · Vanitha, A. · George, Ajimon

The scope of digital marketing is spurred by the advent of cheaper internet and smartphone advancements. With social media platforms and other online media, digital marketing is becoming indispensable to companies’ marketing arsenals. The reliance on digital marketing by firms was further boosted during Covid-19, and r...

Digital Marketing

Ernawati, Fatimah S. (Siska)

Buku referensi berjudul Digital Marketing membahas cara memanfaatkan dunia digital untuk membangun merek, menjangkau audiens yang lebih luas, dan meningkatkan nilai sebuah produk atau layanan. Isinya mengulas berbagai strategi pemasaran modern melalui media digital, mulai dari media sosial, mesin pencari, hingga konten...