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98.214 resultados para «marketing digital»

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Artículo 2023 Acceso abierto Revisado por pares

Digital business strategy training through social media for students of MTs al-Ittifaqiah 2

Fauzan Azhiman · Megawati Megawati · Rasmila Rasmila · Rahayu Amalia · y 1 más

Seeing the rapid development of the internet, digital marketing occupies a very strategic position as a mainstream marketing medium. One of them is for branding and marketing a product through social media. This activity aims to add insight to MTS Al-Ittifaqiah Indralaya students to become young entrepreneurs who have...

media and communications 4. Education social sciences
  • Universitas Muhammadiyah Magelang
  • DOI: 10.31603/ce.6603
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Exploring Digital Marketing for Brands in the Internet Era

Rong Hu

With the rapid development of the Internet, "digital" has fully penetrated into daily life and business operations. And with the development of new technologies, brand marketing has also continued to change its approach. With new marketing methods such as "live commerce", "KOL" and "community marketing" appearing one a...

  • Frontier Scientific Publishing Pte Ltd
  • DOI: 10.32629/memf.v4i1.1180
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

Impact of Cybersecurity on Digital Marketing

Shampa Nandi · Lucita D’Cruz

Digital marketing is a go-to technique for new businesses and established organizations to interact with their target audience. The popularity of digital media has grown ten-fold, every consumer uses some or the other form of media through which companies aim to market their product. Reaching a wide audience has never...

economics and business social sciences
  • Shanlax International Journals
  • DOI: 10.34293/management.v9is1.4848
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Artículo 2024 Revisado por pares 3 citas

A Mixed Methods Study to Uncover the Adoption Potential of Digital Marketing in Indian SMEs

Ahmad, Khalil · Pandey, Naveen

The purpose of this study is to examine the current level of digital marketing adoption among SMEs in India. It aims to assess the extent of adoption, identify challenges hindering adoption, and explore the perceived benefits of digital marketing. The study utilizes a mixed-method approach to provide comprehensive insi...

economics and business social sciences [SHS] Humanities and Social Sciences
  • Sciencedomain International
  • DOI: 10.9734/ajeba/2024/v24i41271
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Publication 2025 Acceso abierto

Influence Of Digital Marketing On Brand Awareness And Its Impact On Consumer Purchase Decisions

Dr. Isha Patnaik

The rapid advancement of digital technologies has transformed traditional marketing practices and significantly influenced consumer behavior. Digital marketing has emerged as a crucial strategy for organizations to enhance brand visibility, improve customer engagement, and influence purchasing decisions. The present st...

media and communications social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.20393865
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

OPTIMALISASI PENDAMPINGAN STRATEGI DIGITAL MARKETING DAN PENINGKATAN DAYA SAING UMKM JAMUR TIRAM

Lamidi Midi · Marjam Desma Rahadhini · Sisca Dian Rahmawati · Leo Agung Saputra

Oyster mushrooms is food product that is widely favored by the public. Oyster mushrooms are highly nutritious and provide health benefits. Lack of knowledge on how to develop oyster mushrooms business is an obstacle for MSMEs. The problem faced by partners is not implementing digital marketing to increase oyster mushro...

economics and business social sciences
  • Universitas Pembangunan Nasional Veteran Yogy...
  • DOI: 10.31315/dlppm.v6i1.13883
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Artículo 2022 Revisado por pares

Digital Marketing Sebagai Strategi Pemasaran Kopi Pada Bumnag Nagari Lasi

Ulya Ilhami Arsyah · Mutiana Pratiwi · Rahmatul Husna Arsyah

Abstract: Industrial era 4.0 brought changes in the economic field, and the consequence of this era was the birth of the digitization process in all fields. Digital marketing for business players is a very important part, even for BUMNAG Nagari Lasi. To support and advance the business, BUMNAG must be able to compete w...

economics and business social sciences
  • LPPM STMIK Royal
  • DOI: 10.33330/jurdimas.v5i2.1451
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Artículo 2024 Acceso abierto Revisado por pares

Approaches for the companies’ promotion in the modern business environment

Valentin Kovalev · Ievgen Neiman · Maksym Dubovenko · Oleksandr Kaylyuk

In today's competitive market, promoting goods and services online is crucial to most companies' business strategies. Therefore, it's essential to understand and systematise digital marketing tools' principles, advantages, and disadvantages to optimize marketing strategies effectively. These tools allow businesses to a...

9. Industry and infrastructure economics and business social sciences
  • Sumy State University
  • Ukrainian
  • DOI: 10.21272/1817-9215.2024.1-06
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Artículo 2021 Acceso abierto Revisado por pares

Data Science in Digital Marketing: A Comprehensive Review

null Dr. Rachel Collins

Data science is transforming digital marketing by providing businesses with actionable insights into consumer behavior, campaign performance, and personalization strategies. By leveraging machine learning, predictive analytics, and big data, companies can optimize marketing efforts, improve customer engagement, and enh...

social sciences other social sciences
  • International Study Counselor
  • DOI: 10.71465/ajdsa952
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