Buscador de Tesis y publicaciones académicas

The Relationship Between Digital Marketing, Customer Relationship Marketing (CRM), and Online Purchase Intention : The Case of Facebook Live in Thailand

Chotipong Sansern · Supaprawat Siripipatthanakul · Bordin Phayaphrom

This research investigated the relationship between digital marketing, customer relationship marketing (CRM), and online purchase intention among Facebook Live customers in Thailand. The online survey was distributed and collected data from 355 Facebook Live customers in Thailand by convenience sampling adopting the qu...

Pelatihan Digital Marketing di Desa Wisata Jamu Kiringan, Kabupaten Bantul

Dhenyarina Hartawaty · Meita Pusa Dewi · Vida Sholihah · Nur Syafaah

<em><span>The world of marketing is currently increasingly advanced with the existence of digital marketing, which is a form of marketing by utilizing the internet both in promotions and transactions. The use of digital marketing allows marketing reach to be wider and more efficient so that it can increase sales result...

Digital brochure for social media marketing : creating a digital brochure for Mixmart

Islam, Rumana

The aim of the thesis was to help Mixmart expand its social media marketing for better online market-ing communication. The objective of this thesis was to create a digital brochure for Mixmart to en-hance the engagement on social media and expand its online presence. Mixmart is a grocery store lo-cated in Pietarsaari,...

ANALISIS EFEKTIVITAS WHATSAPP MARKETING DAN INSTAGRAM MARKETING TERHADAP ENGAGEMENT PELANGGAN DI B21 DIGITAL PRINTING

null Muhammad Sulthan As’ad Atmanagara · null Dewi Khrisna Sawitri

This study aims to analyze the effectiveness of marketing strategies employed by B21 Digital Printing in enhancing customer engagement. The use of social media has been widely adopted by many entrepreneurs in the digital business era as a marketing tool. This research uses qualitative methods with approaches such as da...

Factors Influencing the Effectiveness of Digital Content Marketing among Consumers in Malaysian SME Food and Beverage Businesses

Nur Qhairunnisha Binti Zamree · Dr. Nurul Zarirah Binti Nizam

Digital content marketing has become an essential strategic tool for small and medium-sized enterprises (SMEs) in Malaysia’s food and beverage (F&B) sector, enabling businesses to enhance consumer interaction, strengthen brand visibility, and improve market competitiveness through digital platforms. Despite the increas...

Implementing of digital models in marketing, impact and perspectives

Nino Tchanturia · Rusudan Dalakishvili · Zurab Mushkudiani · Ekaterine Gulua

The paper aims to study digital marketing models and their impact. Partly in response to the new digital age and partly due to the emergence of new marketing methods. Companies need to use different models to control their digital marketing plans. Due to the growing need for digital marketing models, they have investig...

Анализ влияния цифровой трансформации на маркетинговые стратегии и процессы

Darenskikh, E. · Emelyanova, E.

The article is devoted to the analysis of the impact of digital transformation on marketing strategies and processes. The article considers the following aspects: - Factors of digital transformation affecting marketing; - Advantages and disadvantages of digital transformation for marketing; - Basic digital marketing to...

Chapter 16: The Latest AI Trends in Digital Marketing

Autoría no especificada

Marketing Minor League Sports in the Digital Age

Bonnie Tiell

Chapter 1: The Role of AI in Digital Marketing

Autoría no especificada