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The marketing industry is constantly evolving as digital technology and their applications spread. Consumer behavior, company structures, marketing approaches, and competitive capacities are all impacted by this shift. For large and medium-sized businesses, digital technology has made them more competitive than competi...
other engineering and technologiesengineering and technology
null Nurhidayah Nurhidayah · null Andri Nofiar. Am · null Larbiel Hadi
Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting Indonesia's economic growth; however, many still face challenges in utilizing digital technology for marketing activities. Kebab Zannah MSME in Bengkalis Regency primarily relied on word-of-mouth promotion, resulting in limited market re...
This study examines the impact of e-WOM and digital marketing on student enrolment decisions in Navi Mumbai, particularly in promoting sustainability initiatives. It explores how these digital tools influence student perceptions and identify the most effective marketing strategies for higher education institutions (HEI...
This study analyzes the influence of digital marketing strategies on consumer purchasing decisions in fashion retail businesses in the post-pandemic era, focusing on identifying which elements of digital strategies significantly affect consumer decision-making. Using a quantitative explanatory approach, data were colle...
This Community Service program aims to analyze and implement digital marketing strategies for the Karya Bunda MSME, a fish and shrimp cracker producer in Pangkalan Batang Barat Village, Bengkalis Regency. The implementation of digital marketing is carried out as an effort to overcome limitations in conventional marketi...
Abstract: Digital marketing has revolutionized the way businesses engage with consumers, fundamentally altering the landscape of consumer behaviour. This article examines the impact of digital marketing on consumer decision-making processes, exploring how strategies such as social media marketing, search engine optimiz...
Digital marketing has become a fundamental growth enabler for start-ups by offering cost-efficient, measurable, and scalable promotional channels. This research investigates the role of digital marketing in supporting start-up growth, focusing on brand visibility, customer acquisition, return on investment (ROI), and c...
In the era of rapid technological advancements, digital marketing has evolved significantly, leveraging innovative technologies to enhance customer engagement, personalize experiences, and optimize marketing strategies. One of the most promising approaches to transforming digital marketing is the integration of ML algo...
Felipas-Damag, Jeanvy · Miguel, Donald Cyndyl L. · Obedencia, Annalyn G.
This study examined the influence of digital marketing and marketing strategies on the business performance of small and medium-sized enterprises (SMEs) in Davao City, Philippines. Anchored on a descriptive-correlational design, the research aimed to determine the extent of business performance in terms of financial an...
Digital technology among corporate environments is rapidly changing. In the recent development of digital technology, global B2B companies are also trying to secure the level of digital marketing capabilities introduced by B2C companies. In this context, this study investigates the relationship between the introduction...
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