Buscador de Tesis y publicaciones académicas

Penerapan Digital Marketing dalam Mendukung Kegiatan Pemasaran UMKM Multi Sari di Desa Pangkalan Batang

null Herizal Kurniawanto · null Rizqa Arimurti

Multi Sari MSME, located in Pangkalan Batang Village, Bengkalis Regency, produces traditional local products such as fish crackers, shrimp crackers, and sago crackers. Despite having quality products, legal business permits, halal certification, and stable raw material availability, the enterprise still faced limitatio...

Enhancing Human Resource Competencies Through Digital Marketing Training for MSMEs in Majasari, Pandeglang

Urika Urika · Lona Novian

The aim of this study is to evaluate the level of understanding of digital marketing concepts and practices, identify challenges and obstacles in implementing digital marketing, assess the effectiveness of digital marketing training in enhancing human resource knowledge and skills, and evaluate the impact of digital ma...

Digital Marketing Pengaruh Digital Marketing Dan Pilihan Produk Dalam Pengambilan Keputusan Minat Membeli Konsumen Pada Marketplace Tokopedia

Anggit Suryopratomo · Evan Jaelani

Penelitian ini dilakukan untuk mengetahui besarnya pengaruh digital marketing yang terdiri dari media social, website, PPC advertising, dan SEO Search engine optimization terhadap minat membeli konsumen dan pilihan produk pada marketplace Tokopedia. Ruang lingkup penelitian hanya membahas pengaruh digital marketing dan...

STRATEGI DIGITAL MARKETING MELALUI INSTAGRAM OLEH CV. ELECTRA DIAMOND

Indah Suprabawati Kusuma Negara · Kadek Bagus Wira Sujaya

This research aims to determine the digital marketing management carried out by CV. Electra Diamond; obstacles faced by CV. Electra Diamond in doing digital marketing on Instagram; Instagram digital marketing strategy carried out by CV. Electra Diamond in maintaining its business to be sustainable. To find out this, re...

Ensure Video Game Success with Digital Marketing

Radoslav Baltezarević · Ivana Baltezarević

Digital Marketing as a Catalyst for the Growth of Small and Medium Enterprises (SMEs) in Effurun, Delta State, Nigeria

Joseph E Ekpenyong · Onyekachukwu Gladys Ebulogu · De. Robert Ike Eke

This study examines the role of digital marketing as a catalyst for the growth of Small and Medium Enterprises (SMEs) in Effurun, Delta State, Nigeria. Anchored on the Technology Acceptance Model (TAM), Resource-Based View (RBV), and Resource Mobilization Theory (RMT), the research investigates the influence of four ma...

Cluster Analysis of Consumers Based on Their Perception Towards Digital Marketing

Pooja Pathak

With the rapid expansion of internet usage and the widespread adoption of smartphones, digital marketing has emerged as a dominant force in the business landscape. The increasing reliance on digital platforms for communication, entertainment, and commerce has transformed the way businesses interact with consumers. In t...

Pemanfaatan Linkedin Sebagai Digital Marketing PT Vfirst Komunikasi Indonesia Dalam Membangun Brand Awareness di Indonesia

Dewi Pratiwi

The digital era, provides opportunities for B2B companies to market their products through social media. Social media is one of the digital marketing strategies that are most chosen by business people because it is effective enough to connect with customers so that it can create brand awareness, generate leads, audienc...

The Influence of Digital Marketing and Product Quality on Customer Satisfaction and Its Implications on Customer Loyalty at Master Jaya Store in Depok, West Java, Indonesia

null Kasmad

Digital marketing currently plays a vital role in introducing a product and directly engaging customers. Digital marketing techniques have considerable potential to enhance customer preferences for purchasing a product, especially among young individuals who tend to readily adapt to digital products. The research is co...

Traditional Marketing Versus Digital Marketing

Pașcalău, Simona-Valentina · Urziceanu, Ramona Mihaela

Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation involves migrating to new technological models, where digital marketing is a key part of the strategies of users’ growth and loyalty. The internet and digital marketing have become important factor...