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98.214 resultados para «marketing digital»

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Artículo 2023 Acceso abierto Revisado por pares

Analysis of Control and Evaluation of Digital Marketing in the Hospital

Pratiwi Pratiwi · Jaslis Ilyas · Wahyu Sulistiadi

The increasing use of digital marketing in the hospital sector is accompanied by soaring marketing costs allocated for digital marketing. Hospital management must determine the appropriate steps and types of measurement to evaluate the magnitude of the impact of the digital marketing strategy used on overall hospital p...

3. Good health
  • Al-Kindi Center for Research and Development
  • DOI: 10.32996/jbms.2023.5.1.10
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Impact of Digital Marketing among Farmers in Agribusiness with Reference to Vivek Enterprises, Holenarasipura, Hassan

Shreyas B D - · Susheela Devi B Devaru -

The Internet & digitalization have changed the entire world. Like other sectors, business of agriculture has taken up digital marketing or internet marketing and expanding to new boundaries and providing services better than the conventional marketing places. In an age marked by technological advancement and evolving m...

2. Zero hunger economics and business social sciences 1. No poverty
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2023.v05i05.6221
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Artículo 2023 Acceso abierto Revisado por pares

The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok

Intan Cahya Ningrum · Lokita Rizky Megawati · Popong Nurhayati

Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers. The purpose of this research is to (1) identify digital marketing strategies that S...

HF5001-6182 economics and business social sciences Business
  • School of Business, IPB University
  • DOI: 10.17358/jabm.9.2.467
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Capítulo de libro 2025 Revisado por pares

Digital Customer Experience and Customer Relationship Management

Rana Şat · Binnaz Alp · Ercan Karaçar

It is seen that every innovation that emerges and is made available in the field of technology brings about change in the functioning of social and institutional life. The behavior patterns and habits of individuals have started to shift towards a new axis emerging with the development of technology. For commercial org...

economics and business social sciences
  • Özgür Yayınları
  • Turkish
  • DOI: 10.58830/ozgur.pub680.c2844
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Artículo 2021 Revisado por pares 1 cita

Systematic Literature Review on Digital Marketing in India: Present Scenario

Uma Anurag · Simran Kaur

Digital Marketing has emerged since 1990’s and 2000’s. 'Online Marketing,' 'Internet Marketing,' and 'Web Marketing' are all terms used to describe Digital Marketing. The use of electronic media to promote items and services into the market is known as digital marketing. The goal of digital marketing is to attract cust...

  • Elsevier BV
  • DOI: 10.2139/ssrn.3993539
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Artículo 2024 Revisado por pares

Digital tools in hotel marketing

A. R. Bagirowa · O. Yu. Zeveke

The Role of Digital Marketing Tools in Modern Business examines the impact of digital tools on the effectiveness of companies’ marketing strategies. Digital marketing tools play a key role in increasing brand awareness, increasing conversion and the overall effectiveness of marketing campaigns.

economics and business social sciences
  • PANORAMA Publishing House
  • DOI: 10.33920/igt-2-2408-02
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Artículo 2026 Acceso abierto Revisado por pares

Priority Determination of Digital Marketing Media for MSMEs in Indonesia

Elanjati Worldailmi · Sayyidah Maulidatul Afraah

Abstract. More and more Micro, Small, and Medium Enterprises (MSMEs) in Indonesia have used digital marketing techniques to broaden market access, build good customer relations, and enhance business competitiveness. In addition, the growing number of digital marketing media has been recognized as one of the strategic i...

  • School of Business and Management, Institut T...
  • DOI: 10.12695/jmt.2026.25.1.5
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Tesis de maestría 2025 Acceso abierto

“Digital marketing as a tool to enhance the competitiveness of the enterprise”

Malinko, Yuliia

With the rapid development of the global network, traditional approaches to enterprise management, particularly its marketing activities, are evolving. The use of the Internet now encompasses virtually all aspects of the marketing activities of many companies (Lorvi & Voitovych, 2021, p. 5). Traditional marketing tools...

Marketing Digital marketing economics and business social sciences
  • Portugal
  • Portuguese
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Artículo 2021 Acceso abierto Revisado por pares

A Case Study on Digital Marketing with Reference to India During and Post COVID-19

Dr. Pradipta Mukhopadhyay

Digital marketing can be defined as the use of various digital methods and digital channels to connect with the prospective customers for the promotion of a particular product or service. Digital marketing includes social media promotion, development of websites, email marketing, online brochures etc, which are used fo...

engineering and technology
  • Naksh Solutions
  • English
  • DOI: 10.48175/ijarsct-1873
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Tesis de maestría 2023

Digital marketing: the new core corporate capability

Gil, Ricardo Emanuel dos Santos

Com a evolução do digital, a capacitação das empresas em marketing digital tornou-se imprescindível para a captação de resultados de negócio. Tornou-se assim pertinente apurar junto dos gestores de topo e gestores de marketing em Portugal, quais as caracteristas e habilitades que as empresas mais procuram nos profissio...

Formação Domínio/Área Científica::Ciências Sociais::Economia e Gestão Competências -- Skills Digital marketing
  • Portugal
  • English
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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