Role and Applications of Digital Marketing in Digital Era: A Review
Pranjal Srivastav · Himanshu Gupta
Digital era has made work easy for all industries including marketing. With the introduction of digital marketing in the year 1990 the means of selling products and promoting businesses has completely changed, and it has seen a massive growth in recent years. In the current coronavirus pandemic situation, where interac...
- IEEE
- DOI: 10.1109/icrito51393.2021.9596087