Buscador de Tesis y publicaciones académicas

Global consumer behaviour on digital channels

Larsen, Lizette Vorster; id_orcid 0000-0003-4017-7313

Pemberdayaan Masyarakat melalui Media Digital: Optimalisasi Smart Digital Marketing Berbasis Aplikasi untuk Penguatan Usaha Lokal Warga Ngampel Kulon

null Akhmad Choirur Rozikin · null Achmad Ziaulhaq · null Khoirum Azura · null Alfina Fauziyah · y 4 más

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), d...

DIGITAL MARKETING IN THE AGE OF IOT: A REVIEW OF TRENDS AND IMPACTS

null Gold Nmesoma Okorie · null Chioma Ann Udeh · null Ejuma Martha Adaga · null Obinna Donald DaraOjimba · y 1 más

This paper presents a comprehensive review of the evolving landscape of digital marketing in the era of the Internet of Things (IoT). As IoT technology continues to permeate various aspects of daily life, its influence on digital marketing strategies and consumer engagement has become a pivotal area of study. The aim o...

The Role Of Digital Marketing As A Promotional Media Towards Increasing Insurance Product Purchases: A Case Study Of PT. Asuransi Allianz Life Indonesia

null Jessica Anastasia · null Irwan Tanamas · null Deviari Damalita Soemarno

The rapid advancement of digital technology has transformed marketing strategies in various industries, including insurance. Digital marketing plays a crucial role in increasing brand awareness, attracting potential customers, and influencing purchasing decisions. This study aims to explore the role of digital marketin...

Strategi Memulai dan Mengembangkan UMKM Yang Berkelanjutan di Desa Kertarahayu

Setyo Supratno

This seminar aimed to enhance the understanding of MSME entrepreneurs in business planning, digital marketing, financial recording, and e-commerce utilization.The program began with identifying the needs of MSMEs through observation and discussions, revealing key challenges such as a lack of understanding of long-term...

A Perspective of Digital Marketing in Rural Areas: a Literature Review

Ravi, Saravanan · Rajasekaran, Sundara Rajan Cholapandiyapuram

Purpose: The aim of this study is to find users who are willing to use digital marketing over traditional marketing. Theoretical framework: The article is portraited various research which includes quantitative, and qualitative analyses and case studies available in various databases like a web of science, Scopus is il...

The current state of digital marketing in our country and ways to develop it

Khursid Karimov · Maftuna Karimova

This article analyzes the concept of digital marketing, its types, its introduction into the economy, its status and directions of development in our country. The experience of developed countries in the field of digital marketing has been studied, and conclusions and suggestions have been made regarding the developmen...

ТЕОРЕТИЧНІ ПІДХОДИ ДО РОЗУМІННЯ СУТНОСТІ ПОНЯТТЯ «ЦИФРОВА ЗРІЛІСТЬ» ПІДПРИЄМСТВА В СЕРЕДОВИЩІ СУЧАСНОГО МАРКЕТИНГУ

Autoría no especificada

The article systematizes theoretical approaches to understanding the essence of the concept of enterprise «digital maturity» and substantiates its role in the transformation of marketing activities in a digital environment. The digital maturity is considered as a multidimensional integral characteristic of enterprise d...

Digital Marketing Pitfalls: Understanding and Managing Online Risks through Consumers and Businesses in Cabanatuan City Nueva ECIJA: Basis for Marketing Plan

Alquiroz, Jake Ernan S. · Ansela, Luz Clarita A. · Balanza, Gia Vanessa T. · Noel B. Agustin

This study investigates the digital marketing landscape in Cabanatuan City, Nueva Ecija, focusing on identifying and managing online risks faced by consumers and businesses. The research aims to provide a strategic framework for developing effective marketing plans. The study profiles digital marketing practitioners an...

Data-Driven Digital Marketing Strategies In U.S. E-Commerce: Opportunities And Challenges

Abhishek Kumar

Is an independent researcher with postgraduate training in management and digital marketing. His academic interests focus on data-driven marketing, business analytics, consumer behavior, and digital commerce strategy. This paper examines how analytics-based digital marketing practices shape opportunities and challenges...